Kwanzoo

Overview | Monetization | The Kwanzoo Difference | Ad Planning & Measurement

Publisher Solutions

Earn higher ad revenues by turning display ads into high value interactive ads within minutes. Develop new user engagement channels to monetize existing site traffic or drive new traffic to a site. Contact us for custom branded quiz widgets and quiz-based campaigns and promotions.

Ad Planning & Measurement

Plan an interactive ad campaign across several demographically targeted websites and social applications. Obtain detailed metrics and reports on content topics served, interactive ad click-thru (CTR) rates and user engagement.

Interactive Ad Planning

Increase ROI for advertisers by running a Kwanzoo-powered Interactive ad campaign across your site and affiliate sites.

Review Site Interaction Points. Determine the pages where your audience is the most engaged.

Inventory Your Ads. Catalog the ads you are serving today along with associated CTRs.

Map Products & Sponsors. Identify the products and sponsors that go with each site's product content and audience demographics.

Run A Test. Grab a free interactive ad widget from our site. Pick a content topic that best matches a site's "interaction point". Run a test 100% risk free.

Review Metrics. Compare CTRs and engagement of the interactive ads against your display ad units.

Add A Sponsor. Show your sponsors how you can provide them with higher ROI on your site.

Measuring Interactive Ad Effectiveness

Kwanzoo provides detailed user engagement metrics for your interactive ads.

Ad Unit Inventory. Manage all interactive ads active on your site as well as on affiliate sites via one report.

Question Impressions. Track question impressions on each interactive ad unit separately, each month.

Sponsor CTRs. Track click-thrus (CTRs) from each interactive ad to a sponsor site separately, each month.

Content Popularity. Gain insight on content topics that are most popular with the audience on your site and affiliate sites.

Additional custom reports and metrics that provide insight on content popularity by site demographics (gender, age).