Kwanzoo

Overview | Interactive Ad Formats | The Kwanzoo Difference | Campaign Planning & Measurement

Advertiser & Agency Solutions

Deliver highly effective brand messaging and engaging product placement on Publisher websites and Social media applications.
Contact us for custom branded quiz widgets and quiz-based campaigns and promotions.

Campaign Planning & Measurement

Kwanzoo helps Advertisers and Agencies plan an interactive ad campaign across several demographically targeted websites and social applications. We provide detailed metrics and reports on content topics served, interactive ad click-thru (CTR) rates and user engagement.

Interactive Ad Planning

Kwanzoo can help you map out an Interactive ad campaign across multiple Publishers, affiliate sites and social applications, to deliver higher ROI that display ad campaigns.

Identify Target Sites. What Publisher sites, and pages on the sites offer your desired audience?

Review Your Media Mix. What display ads are you deploying today with your campaigns? Would a 5X to 10X increase in engagement be interesting?

Map Products & Sponsors. Identify the products that would go best with each site's product content and audience demographics.

Run A Test. Grab a free interactive ad widget from Kwanzoo. Pick a content topic that best matches a Publisher site that you are considering for your Campaign. Run a test, 100% risk free.

Review Metrics. Compare CTRs and engagement of our interactive ads against display ads.

Finalize Your Campaign. Let us help you map out your high ROI ad campaign with Kwanzoo's content-based Interactive ad units.

Measuring Interactive Ad Effectiveness

Kwanzoo provides detailed user engagement metrics for your interactive ads.

Ad Unit Inventory. Manage all interactive ads active on your site as well as on affiliate sites via one report.

Question Impressions. Track question impressions on each interactive ad unit separately, each month.

Sponsor CTRs. Track click-thrus (CTRs) from each interactive ad to a sponsor site separately, each month.

Content Popularity. Gain insight on content topics that are most popular with the audience on your site and affiliate sites.

Additional custom reports and metrics that provide insight on content popularity by site demographics (gender, age).