There’s a certain madness that goes along with achievements in games. Something about those virtual badges makes people display the kind of behavior normally associated with rats in addiction experiments, except unlike the rodents, the players aren’t being fed narcotics pellets.

World of Warcraft’s newest holiday event, the Easter-themed Noblegarden, is only the latest example of this.

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Popularity: 19% [?]

We’ve seen plenty of actors using Twitter for promotion or communication with fans. Brent Spiner may be the first one to use it as a minimalist novella.

Novella might be the wrong word for it, but I’m having a hard time coming up with the right one. What do you call a fictional autobiographical account of a washed up actor whose only gigs are Bar Mitzvah appearances as his old character Data from Star Trek: The Next Generation, who is also getting embroiled in some kind of noir-tinged murder mystery, which is told 140 characters at a time?

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Popularity: 18% [?]

It’s a new victory for recursive gaming. PopCap has put a game inside someone else’s game to promote their own game.

The casual game sensation Peggle just branched out into a new platform: World of Warcraft. By installing the addon, you can play 12 themed levels while you’re doing those obnoxious old-world quests that make you fly all over the place.

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Popularity: 14% [?]

The walking dead are great adversaries for video games, which by their nature pit lone protagonists against endless waves of disposable enemies. But I think we may have finally hit the point of zombie saturation.

You’ve got Burn Zombie Burn out and getting reviews. Plants vs. Zombies is coming May 5th. Valve just released a new survival mode for Left 4 Dead. The Last Stand 2 is still one of Armor’s most popular web games. The Dead Rising 2 hype machine is starting to crank up. Onechanbara: Bikini Zombie Slayers is only a few months old. Resident Evil 5 was the spring blockbuster, though the series is edging farther away from zombies with each new title.

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Popularity: 13% [?]