Pretty soon, there is going to come a day where you no longer have to get out of the house.
In a sense, this is awesome…but in another equally real sense, this is scary. But mostly awesome. See, TiVo is currently working with Domino’s Pizza to make it possible to order a pizza ON YOUR TIVO.
Owners of TiVo digital recorders connected to the Internet will be able not only to access movies and television shows on their devices but pizzas as well, thanks to a deal between TiVo and Domino’s announced on Monday. The two companies said that TiVo subscribers will now be able to order pizza with a click of their remote button and track delivery timing. Domino’s marketing exec Rob Weisberg said in a statement, “This is the first time in history that the ‘on-demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set.” TiVo suggested that the deal comes as a kind of response to advertiser concerns that digital TV recorders allow viewers to skip their commercials. TiVo ad exec Karen Bressner said that the deal with Domino’s “offers yet another advertising solution as commercial avoidance continues to increase.” Noting that Domino’s stock has fallen 71 percent in the past year, today’s (Tuesday) Wall Street Journal quoted analysts as blaming higher pizza prices due to higher ingredient costs on slowdown in the business. Pizza, it said, is no longer perceived as being a good value.
It’s true that the price of a pizza has been steadily climbing. But it’s further true that most large pizzas will make two meals or more even if you favor a big meal. Dollar-cost averaging your pizza makes it a lot better value than you think, but it’s true–prices keep going UP. But the sheer convenience of ordering a pizza WHILE WATCHING TV…now…that’s a slippery slope that looks oh-so-tempting.
Will it work? Well, that remains to be seen. Is awesome sufficient enough to drive usage? Is the fact that you can order pizza while watching The Office exactly what people have been holding out for, or is this so much fluff designed to keep people distracted from Domino’s crashing bottom line? And they’ve definitely got a point on commercial avoidance–forcing people to watch just ain’t working, so why not try new stuff like this? Why not have the cast of some show or another visibly drink Coke or eat Pringles and charge accordingly?
Looking forward to seeing how this one works out!
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