Marketing Automation – The Basics

If you are like most Enterprise Marketers, your Company has implemented marketing automation within the past couple of years. You have your first set of lead nurturing programs in place. Your landing pages are built and are capturing inbound leads. You may be the 1 in 4 marketers who have implemented some type of lead scoring. You are starting to think about the ROI on your marketing automation technology investment. That’s bound to come up at budgeting time for next year. You also want to know, are you spending your limited time and resources on the right priorities? Are you asking all the right questions to maximize your ROI? Are you optimizing the right knobs, and pulling the right levers?

Your “First Order” Metrics

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