In this issue:

 Blog: Applying 80-20 principles to marketing automation

 Webinar with Eloqua, May 29th

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Marketing Automation – The Basics

If you are like most Enterprise Marketers, your Company has implemented marketing automation within the past couple of years. You have your first set of lead nurturing programs in place. Your landing pages are built and are capturing inbound leads. You may be the 1 in 4 marketers who have implemented some type of lead scoring. You are starting to think about the ROI on your marketing automation technology investment. That’s bound to come up at budgeting time for next year. You also want to know, are you spending your limited time and resources on the right priorities? Are you asking all the right questions to maximize your ROI? Are you optimizing the right knobs, and pulling the right levers?

Your “First Order” Metrics

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Marketo just acquired CrowdFactory. First, as fellow travelers, we at Kwanzoo would like to congratulate the folks at CrowdFactory upon their successful acquisition! It’s great news for Marketo, CrowdFactory, and their employees and customers.  Marketo plans to build out their social marketing capabilities with CrowdFactory. We wish them the best in that endeavor.

Kwanzoo is a Technology Partner with Eloqua, Marketo and Salesforce.  Besides marketing automation/RPM system providers, Kwanzoo integrates with all the social platforms (Facebook, LinkedIn, Twitter), as well as display advertising platforms, ad networks and exchanges (Google Display Network, DoubleClick DART, others).

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In this issue:                                                                       04/18/2012

Features update: Lead nurturing beyond your website
Focus Roundtable: May 1st, 1 PM PT/4PM ET
Meet the Kwanzoo team at local marketing events

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In this issue:

  • Insights webinar with DemandGen: Mar 22
  • Press Release: Kwanzoo Announces Smart Banners to Optimize Display Campaigns
  • Kwanzoo Success Coaching: Weekly Webinars

Insights Webinar with DemandGen [New Ways to Fill the Funnel & Increase Website Conversion]: Mar 22, 2012, 10 AM PT / 1 PM ET

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