In this issue:
Popularity: 1% [?]
POSTED ON: March 7, 2012
POSTED BY: Mani
POSTED IN: Kwanzoo News Updates
TAGGED WITH: b2b, b2b marketing, capture leads, eloqua, lead scoring, marketing automation, marketo, mobile marketing, multichannel, optimize demand generation, personalized campaigns, rpm, salesforce, top of funnel
[Note: This is Part 5 of a 5-part post. You can read Part 1 here, Part 2 here, Part 3 here and Part 4 here. Want to be notified of new Kwanzoo blog posts? Just enter your email address and hit “Subscribe”, or follow @kwanzoo on Twitter.]
Popularity: 1% [?]
POSTED ON: February 23, 2012
POSTED BY: Mani
In this issue:
B2B 2012 Trends Part 4: Connectors, Connectors, Connectors
Deeper connectivity and integration across existing and new platforms and tools will be critical to marketers, as they execute their marketing campaigns in 2012. Marketers, as well as their target users, touch many marketing, technology, social, enterprise application and enterprise communication platforms/tools every day. As you add new platforms, are you making sure they integrate well? Or are you creating more work for your marketers?
Popularity: 1% [?]
POSTED ON: February 15, 2012
POSTED BY: Mani
[Note: This is Part 4 of a 5-part post. You can read Part 1 here, Part 2 here and Part 3 here. Want to be notified when the next post is up? Just enter your email address and hit “Subscribe”, or follow @kwanzoo on Twitter.]
Popularity: 1% [?]
POSTED ON: January 16, 2012
POSTED BY: Mani
POSTED IN: Kwanzoo Insights
TAGGED WITH: Ad units, api, b2b marketers, chat, connectors, interactive marketing units, marketing platform, multichannel campaigns, multichannel engagement, open api, platform ecosystems, rpm, sms, user experience, voip
[Note: This is Part 3 of a 5-part post. You can read Part 1 here and Part 2 here. We will have a new post up each week! Want to be notified when the next post is up? Just enter your email address and hit “Subscribe”, or follow @kwanzoo on Twitter.]
The Exploration So Far – A Quick Recap
As we work with marketers at mid-to-large enterprises, Kwanzoo sees five key themes for 2012. First, marketers are looking for ways to maximize the value of their Revenue Performance Management (RPM) investment. Second, marketing teams are seeking new approaches to boosting productivity of their staff and resources by re-thinking traditional campaign design, and re-using campaign components across channels. We noted new opportunities to enable rapid multichannel campaign execution and accelerate the sales funnel. We see significant interest in delivering interactive user experiences that are more targeted by tapping into intelligence inside RPM systems – applying Account-based Targeting (or Relationship Targeting) techniques. Read more
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POSTED ON: December 30, 2011
POSTED BY: Mani
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