I am not even going to try to make sense of this situation. For reasons known only to the brass at Activision, the software giant has left the Entertainment Software Association. This is akin to the Yankees saying they no longer want to be a part of Major League Baseball. I am not sure why Activision thinks it’s a good idea to be a rogue agent – or if other publishers will follow suit – but it will make this year’s E3 that much more interesting.
For those unaware, ESA is essentially the origination that groups video game publishers together. They are the company who laughs in the face of congressmen who propose bannings of video games and they are the ones who organize industry events such as the previous mentioned E3. The ESA is responsible for all the things related to gaming… except the actual development of games. So to turn your back on them, after they have helped build this industry to a level above even the movie industry, is just baffling.
Popularity: 2% [?]
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