I can imagine the pitch for this one: “hey guys, let’s make a highly ironic and sarcastic video about how you shouldn’t vote because important things don’t matter. It’ll be so tight. We’ll have Leo D and Kyra Sedgewick and the whole gang!”

This is the result.

Register to vote!

It’s nothing compared to some of the celebrity intimidation we’ve been forced to endure in the past:

…50 Cent and Ludacris, both particpants in P. Diddy’s quest to get the hip hop generation to visit the polls last Tuesday, didn’t vote in the election. Better yet, neither was even registered, according to the article. (Nor was another publicity freeloader, Paris Hilton.)

…

Ludacris’ publicist said the rapper “said he absolutely mailed his absentee ballot last week in Fulton County, Georgia,” while 50 Cent’s eligibility to vote may be an issue because he is a convicted felon.

It’s cool, though. Their votes don’t matter. Only ours.

Now, I can’t bring myself to really get upset at people for trying to inspire passion in young, impressionable voters. For one thing, they’re all going to turn out for Barack Obama, and I want some decent health care. For another thing, being involved in the political process is an important rite of passage into adulthood.

But how many people are going to watch this ad and go: “wait a minute – EDUCATION is on the line? I had no idea! I’d better go register to vote RIGHT NOW!”

It’s ridiculous, of course. There is a certain segment of the population that won’t vote, ever. They’re not interested in voting, unless maybe there’s a proposition to legalize marijuana or lower the drinking age. Some people just don’t care.

And, you know what? That’s fine. We don’t need to bully these people into being interested in something that doesn’t interest them. A vote you don’t care about is worse than no vote at all.

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