Working out is hard. If it wasn’t hard, they wouldn’t call it “work.” Know what else is hard work? Running a website. But I don’t have to tell you that. As a health and fitness blogger or an online merchant of fitness products, you’re always hard at work. Your challenges range from driving traffic to your site, to acquiring users, to learning more about your users so you can provide them the products and content they want every day. Meet the Kwanzoo widget:
This pretty little widget can help you accomplish all of your important goals without breaking a sweat. (See what I did there?) It’s particularly good at user segmentation – the kind of user segmentation that the users enjoy participating in.
If you are selling fitness equipment on your website, you might have all sorts of people visiting: beginners who want to get in shape, fitness experts who want a more challenging workout, or even trainers looking to outfit their professional gyms. These people all have different needs, and if you tailor your site too much towards one type of person at the expense of another, you’re going to lose a lot of potential business.
Even if you’re not selling anything yourself, user segmentation is still important to you. As a blogger or webmaster of a fitness site, you probably feature (or want to feature) advertising for other sites that do have things to sell. To avoid alienating and frustrating your readers, you want to make sure that your advertising and affiliate product offers are targeted properly to a user based on his or her specific interests.
A quiz like the one above is the easiest, simplest, and most reliable way to segment your users. It’s called “self-segmenting,” and it’s something users are all too happy to do for you. Since a quiz is a fun, engaging challenge, you’ll have no problem drawing in casual browsers and inviting them to find out more about themselves. At the end of the quiz, you can provide a link to the product that best suits their needs.
And writing a quiz is easy. If you’re not up to the task, our expert team can make one for you. Using a proven method for accurate quizwriting, we come up with three or four sets of opposing personality traits – traits that accurately summarize the important differences between the final personality types for a user. For our workout quiz, they were:
Lifting vs. Aerobics
Budget vs. Investment
Beginner vs. Hardcore
We figured out every possible combination of traits, and found the best product for each unique set of needs. For instance, for someone who desires a more challenging aerobic workout and doesn’t mind spending a chunk of cash (Aerobics Investment Hardcore), we can confidently recommend a new type of fitness equipment called the TreadClimber, which is much more difficult and rewarding than a plain old treadmill.
For someone who’s on a small budget and is just starting out (Aerobics Budget Beginner), sticking with a small elliptical trainer is best. It provides a low-impact workout that still burns calories and gets your heart in shape.
If left to their own devices, beginners are likely to be confused by sites around the web that contain faulty or incomplete information – but with your help, a Kwanzoo quiz and an honest self-assessment of their needs, they can decide what kind of workout machine they really need.
It’s elegant in its simplicity, and because the formula is tried-and-true, the results are accurate and helpful. If you prefer to write your own quizzes, then you can do that as well – our simple quiz creation screen makes it easy (click for big):
Whatever your needs, Kwanzoo can help you grow your site and increase revenue. When casual site visitors feel confident that you can provide products to meet their needs, they become much more inclined to buy – whether you’re a seller or a host of affiliate offers, you will reap the benefits. Get in touch with us today to get a custom widget of your own!
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