The snow might be melting in some places, but luckily, the mountains are still wearing their powdery white caps in ski towns around the country. If you’re in the business of selling skiing and snowboarding equipment online, or just blogging about winter sports, you’re still in the middle of your busiest season – but with times as tough as they are, you’re probably looking to drum up more business without compromising your vision of giving skiers and riders what they really need. As it turns out, there’s an easy way to improve your site, bring in more dough, and give readers and customers what they want – all without the sort of uphill struggle that these tasks usually entail. Think of it as a ski-lift to your goals. Or think of it as the Kwanzoo quiz widget. Because that’s what it is.
It’s much more than just a quiz. It’s a tool – a tool that helps your users find out more about themselves, which, in turn, helps you.
If you’re an online merchant, chances are you sell a lot of different types of equipment – stuff meant for men, women, or kids, stuff meant for beginners, stuff meant for experts, and everything in between. And many products fill multiple roles, so how do you classify them in a way that is easy to understand for newcomers without being insulting to the pros?
Maybe you’re just a blog that writes about skiing and/or snowboarding. You probably host advertisements for sites that do sell equipment, and might even have affiliate relationships with some of these sites. Rather than turning off your readers with obvious and irrelevant advertising, wouldn’t you prefer to target ads to your users and increase your revenue?
Whatever your needs, the Kwanzoo widget can help you. Because it’s a way for users to learn about their needs, it’s a way for you to learn about their needs as well, and cater your products and services to them. Each quiz result – there are eight in the quiz above – can be linked to anywhere you like. Your own product’s, someone else’s products, someone else’s website…no matter what you have to offer your readers, the quiz can lead them straight to what they need.
Not to mention the widget’s obvious appeal – even if you’re not selling something, they’re still a great way to engage users and keep them interested in what you have to offer. If you’re looking to drive traffic to your own website, you can also invite other bloggers and webmasters to host a widget that links back to your site. Since the widget is fun and engaging, it’s much easier to say “yes” to hosting than just another banner ad that people will ignore.
But where, exactly, do you get a custom quiz of your own? Whether you think you’d like to design your own or have us write one for you, you’re probably curious about how, exactly, the whole thing is done. It’s a simple, tried-and-true process. The first thing we did for this quiz (and for all others) was determine the most important facets of what we were comparing.
In this case, it was a matter of deciding what distinguishes a veteran snowboarder who’s interested in racing from a beginning skier who just wants to have fun – and everything in between. We drew up three sets of opposing traits that summarized the possible choices:
Advanced vs. Newcomer
Skiing vs. Snowboarding
Racing vs. Hobby
Of course, when you’re dealing with specialty quizzes like this, it’s important to make sure that every combination of traits makes sense. In this case there are eight, and luckily, skiing and snowboarding are versatile enough that there truly is something for everyone. It’s easy to find products that fit each of the specifications. If you plan on writing a quiz tailored specifically to the products you offer, you’ll have to keep that in mind from the beginning.
If this all sounds a bit overwhelming, don’t worry! The Kwanzoo team of experts will be more than happy to write a quiz that’s tailored to your specific needs. Get in touch with us today to find out how we can help you.
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