If you think about it, growing a website and growing a garden aren’t that different. Both get you lots of green, either Benjamins or the fresh leafy kind, with sunshine and fresh air to boot. Unless, of course, you’re having trouble monetizing your site or selling your products.  Trying to drum up business through your website can sometimes feel like tilling hard soil with a toothpick. You need a little help – something to make your website thrive in these chilly months. Something like…the Kwanzoo widget.

On the surface, it might seem like nothing more than a fun little quiz. But it’s actually accomplishing something very important – it’s helping your users figure out who they are and what they want. Why is this so crucial, you might ask?

Well, imagine trying to grow squashes and tomatoes and corn all in the same space, with the same fertilizers, the same watering, and the same care. Somebody’s not going to like it. But they’re all vegetables, right? Don’t they all want the same thing?

Kind of. But not really. All plants need sunshine, water, and soil – but different kinds, in different quantities. And users on your website or blog are the same way. They’re visiting because they like what you have to offer, but what exactly do they need? How can you possibly target your site to so many different kinds of people without compromising it for someone?

It’s quite easy, really. With a Kwanzoo quiz widget, your users will happily self-segment. A quiz is a fun, engaging challenge, and users will enjoy discovering more about themselves by playing it. And you will reap the benefits.

If you have products to sell, then you can easily market them with a widget like this. The quiz above effectively classifies gardeners (and potential gardeners) into eight different groups, based on their needs and desires. Once they (and you) know what they’re after, you can direct them towards the exact products and services that are suited to them. This will help casual browsers turn into confident buyers when they realize that you have something perfectly suited to them.

If you’re a webmaster or blogger who just hosts advertising for other sites, you can use these quizzes to help contain and target your advertising. Since the widgets come in the standard ad size of 300×250, you can even integrate them with the ad and affiliate networks that you use. With clickthrough rates up to 10x better than regular display and banner ad placements, Kwanzoo widgets just make sense.

So, that’s all very well and good – but how, exactly, do these quizzes work? Whether you’re interested in writing one for yourself or having the Kwanzoo team write one for you, you’d like to know exactly how it’s done. It’s really quite simple.

For each quiz, we come up with 3-4 sets of opposing traits that sum up the different aspects of the topic. For gardening, we felt it was important to determine a few things about the potential gardener: if they were going to be planting indoors or outdoors, if they wanted to eat what they grew, and if they preferred annual or perennial plants. So we drew up all possible combinations of these traits:

Indoors vs. Outdoors
Edible vs. Decorative
Annual vs. Perennial

And we tied those eight final types to eight different product recommendations. From there, it was a simple matter to write five questions for each trait set, which mapped the user to one trait or the other. A quick interlude with our quiz-building page:

And we have a cute little widget that can be hosted anywhere you like, linking to any pages you like, on any topic you like. Whether you are selling products or hosting advertising, or just looking for a way to engage users on your site, this widget can help you accomplish your goals.

It’s really that easy, and the possibilities are endless. Get in touch with us today to find out what we can do for you.

Popularity: 2% [?]