Its been a interesting time for us here at Kwanzoo. In early 2008 we were busy building a website for Entertainment Fans to come play trivia games on Kwanzoo.com. We then built out Kwanzoo quiz widgets. We experimented with Kwanzoo Gadgets on iGoogle, Kwanzoo widgets on WidgetBox.
The idea was to give our users an easy way to take our quizzes with them, no matter where they wanted to be, on their personal Blog, their Facebook page, Myspace profile, and so on.
Take The Content To Our Users
As time went on, we concluded that we had all this great content and instead of waiting for users to find us, or to bring their friends over to us, we should take our quizzes and content to them instead, no matter where they were around the web.
We worked hard on turning Kwanzoo into a quiz-based ad platform. We lined up partnerships with Glam Media and Meebo.com, so we could serve our quizzes over on those networks and platforms. Kwanzoo quizzes are available with in-widget ads to users on the Glam network. Kwanzoo quizzes are available for brand campaigns on the Meebo platform.
We launched Kwanzoo at Digital Hollywood in October, and got written up by TechCrunch, MediaPost, PC Magazine Online, and several other blogs and publications. Our launch featured our successes around brand advertising, advertiser sponsored quizzes and quiz-based brand ads.
As The Economy Turns
As the economy turned we saw advertisers increasingly move their focus from simply brand awareness to CPA/CPL and tangible ROI, more than ever before. We saw a clear trend to performance advertising and online/affiliate marketing, in order to drive customer leads and product sales. We decided to spend the last part of 2008 building out a rich personality quiz creation capability for our clients and partners to facilitate their new focus and areas of interest.
We have continued to build and develop a number of industry partnerships the past several months since our launch. We have been at industry trade shows including AdTech NY, Affiliate Summit and Leadscon. Our fearless team of blog writers has written a number of blog posts to explain our growing bank of personality quizzes. Please see the end of this post for links to sample personality quizzes.
More Quizzes Across Many More Verticals
We diversified from our large bank of over 50,000 entertainment quiz questions, to personality quizzes in a number of new verticals and domains, including education, personal finance, fashion, shopping, health & fitness, retail, food/cuisine, consumer software, business-to-business and more.
Media Planning and SEM Services
We have expanded from being solely an interactive ad technology platform provider to developing relationships with top-tier SEM and Media Planning service providers. This allows us to provide end-to-end solutions for our clients and partners, from planning a quiz-based interactive lead generation campaign or user acquisition campaign to its execution and management over leading ad networks, including the Google Content Network (GCN), Yahoo, AOL-Platform A and Fox Interactive. The Kwanzoo Platform was recently certified as a third party ad vendor on a major ad network (formal announcement coming soon).
We now offer a suite of interactive ad and quiz widget offerings in the following areas across all major industry verticals:
- Online & Affiliate Marketing
- Lead Generation / Website Monetization
- User and Lead Acquisition over Ad networks
- Brand Engagement
So what can we do for you? Drop us a note! We look forward to hearing from you!
Sample Personality Quizzes:
Popularity: 3% [?]
