B2B Marketing 2012 Trends Part 1: Maximize Your RPM Investment
[Note: This is Part 1 of a 5-part post. We will have a new post up each week! Want to be notified when the next post is up? Just enter your email address and hit “Subscribe”, or follow @kwanzoo on Twitter.]
B2B marketers today face an interesting paradox. Online marketing channels have brought us closer to our audience than ever before. At the same time, marketers are being asked to reach prospects through more channels to gain their attention, with more targeted campaigns, without a lot of creative, agency or IT resources. Social and mobile are critical new additions to the more traditional B2B channel mix (email, websites, display).
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Kwanzoo News Update – October 2011
This month, we launched our new Platform release with strong testimonials from SAP and Real Networks. We announced a technology partnership with Eloqua. We had several media mentions, a brand new 90-Second Overview Video, and much more. Read on…
Thank You, SAP and Real Networks
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Kwanzoo News Update – September 2011
Many of you have asked us for examples on how best to build out Kwanzoo’s smart polls, surveys and social promotions with opt-in lead forms for your specific use scenario.
Want to learn how you can enhance your lead nurturing, expand your lead funnel, maximize your media budget, grow word-of-mouth mentions or event sales with Kwanzoo? We have now setup use case samples for easy download on our site. Flip through any of our guides, and quickly build what you need. You will find the guides by filling out the form on our Products and Solutions pages.
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Kwanzoo News Update – August 2011
We are pleased to introduce Kwanzoo’s latest innovation. As an enterprise marketer, you can now target and serve prospects with highly relevant polls, surveys and social promotions based on their company or industry affiliation, geo-location, or sales pipeline stage in your marketing automation platform. Read on…
New Feature!
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What Can Google+ Do for Enterprise Marketers?
Just when marketers thought they had enough social platforms to deal with, along comes Google+, the newest social platform from Google. And it’s off to a fast start with 20M+ users within a few weeks. For more on Google+ check out
Mashable’s Google+: The Complete Guide. We have been giving Google+ a closer look. If you are a B2B Marketer, Google+ could become a much more valuable channel to reach prospects and customers than LinkedIn and Twitter! While the latter are both successful social platforms for business users, they have been slow to innovate. If you are a B2C Marketer, Google+ as it ramps up on users vis-a-vis Facebook could again be a very attractive new channel. Google+ could outpace today’s social platform leaders very quickly, especially if they make specific moves to cater to the needs of businesses. Read on….
Social Presence for Businesses and Brands
Many businesses, both B2C and B2B, are already reaching out beyond their own corporate websites to develop a social presence. Two popular choices are Facebook Pages and Twitter Business Accounts. Some businesses are experimenting with LinkedIn Company Pages.
Facebook Pages
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