Kwanzoo News Update – July 2011

This month has been a constant stream of news on …..Google+ (or Google Plus). A lot has been said (already). But what’s been missing? How about what Google+ could do for enterprise marketers? Read on…

Looking Ahead – Google+, FB, LinkedIn, Twitter and Enterprise Marketing

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Kwanzoo News Update – June 2011

This month, we have new best practices content, simplified pricing plans, and several new service plans to fit any budget, that can get you up and running quickly on Kwanzoo. Read on…

Our BMA Presentation Rocked It On SlideShare

We presented detailed case studies on best practices around B2B Viral and Word-of-mouth Marketing at the BMA eMarketing Roundtable. We then posted the presentation on SlideShare only to see it zoom to the home page within minutes!

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Kwanzoo News Update – May 2011

This month, Kwanzoo welcomed several new clients, including a new marketing initiative at SAP!

We are glad to see Kwanzoo gathering momentum with B2B, B2C and Event marketers across industry categories. Our briefing call with the Pedowitz Group saw very positive reviews! And we are pleased to release several new features this month.

TiEcon 2011 Campaigns Deliver 10X ROI

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Kwanzoo News Update – April 2011

Customers are Using Kwanzoo with Eloqua to increase ROI

Kwanzoo customers Clickability and DemandCon are embedding Kwanzoo’s smart marketing units inside their Eloqua lead nurturing emails to increase their marketing ROI. Clickability has just launched embedded smart polls inside their emails. DemandCon is promoting their upcoming conference in San Francisco using Kwanzoo’s in-email smart share (or Tell-a-Friend) and smart-quiz based survey units.

ad:tech Conference – Surveys Done Right and Wrong

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Grow Eloqua Lead Lists with Engaging Polls and Surveys

Marketers everywhere are wrestling with a significant challenge – how to get users, whether visitors to their website, or prospects in their email lead nurturing list to engage! The catchword of the moment is “Attention!”. Kwanzoo has been focused on solving this exact problem, for our customers, whether they are B2B, B2C or Event Marketers. We have a range of marketing units, with template-based marketing flows, that can grab a user’s attention with a poll, a short multi-question quiz or survey, an incentive to share socially, or a reward for opting into a contact list.

Eloqua Logo Small A few weeks ago, we finalized a technology partnership with Eloqua. We got together with Steve Woods, Eloqua’s CTO and came up a couple of interesting ways that Kwanzoo marketing units could integrate with Eloqua. We then got access to their APIs and got cracking! What you see here are the initial results of our collaboration. Read more

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