Here’s to you, seller of electronics. You offer the kinds of inventions that make our lives better in all sorts of ways – easier, safer, and more fun. Whether you specialize in digital cameras, smartphones, or everything under the sun, you make the world a better place.

But it’s not easy. With competition growing every day, how can you stay head and shoulders above it all? There’s no one-size-fits-all solution, but here at Kwanzoo, we’ve developed something we think you (and your customers) will really enjoy.

If you’ve been around the internet for a while, you’ve undoubtedly seen (and probably taken) a few personality quizzes. They might purport to tell you who your ideal celebrity boyfriend is, or which Battlestar Galactica character you most resemble. What you may not have realized before is that this quiz format, which thousands of people enjoy playing with every day, can be used to promote your products.

Take this, for example:

With results ranging from the Apple iPhone to the BlackBerry Curve, a quiz like this could steer potential customers towards the gadget that best suits their lifestyle. And you can write your own quiz, on whatever you like – encouraging customers to find their best fit amongst computers, cameras, novetly USB devices…the possibilities are endless.

For instance: rather than a dry page of text explaining the differences between LCD TVs and Plasma screens, why not put it in quiz form? Throw in a few more options (like screen size, or example) and you’ve got the makings of a fun, helpful quiz. On the results page, you can link to whatever product is most appropriate for the customer, based on their results.

Or, you could help people decide amongst the baffling array of digital cameras with a similar quiz. Digital zoom? Optical zoom? Megapixels? They don’t have to worry about figuring out the meanings of the terms; they just need to play through a short quiz to be led to their best camera option.

In order to develop a quiz like that by yourself, you’d have to spend hours writing and coding. But Kwanzoo takes all the hard work out of it. All you have to do is write the quiz itself, along with the final results, and input them to our tried-and-true quiz development screen.

All you need to do is name the quiz, and give it a nice picture:

Then put in the final results:

Then the questions, assigning them to the results they lead to:

The result is an adorable widget – an attention-grabber, an incentive to stay and engage with your site, and an encouragement to buy. All in one small package!

In addition to putting in your own custom content (which will only appear in your private account until you choose to embed the widget elsewhere), you can also choose from the two sizes…and any (hex) color under the rainbow. But if you need to change the background or the general design concept of the widget, our team can do that too – just get in touch with us, and we can whip up a widget that fits your site like a glove.

Of course, that’s not all this little beauty can do. If your site hosts advertising, a quiz widget is the perfect place to put it. Banner, sidebar, popup, and rollout ads have all been done before. People have learned to ignore them. But when they’re in the middle of playing an entertaining quiz, people are more likely to pay attention to an ad and actually click on it – five to ten times more likely, in fact. I don’t know about you, but I like those odds.

Since Kwanzoo widgets come in the standard ad sizes of 300×250 and 350×400, working out a deal to embed your advertisers’ content into a widget is a breeze. Don’t hesitate to contact us if you want to pursue any of these options further.

In the coming weeks, Kwanzoo will be unveiling even more awesome quizzes and opportunities for bloggers and webmasters of all kinds. Keep following this blog for the latest news!

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