Call it the most cynical form of flattery, but we may well have a new trend on our hands. Apparently, Magnolia Pictures, the studio behind the movie The Signal, put out a special webisode in advance of the upcoming release. Now, just in case you’re concerned about spoilering, don’t be—no part of the webisode can be found in the actual movie itself except of course for the basic concept—random frequency signal drives people cuckoo bananas.

But this is a fairly cool concept, in its way—they’re actually making entire new storylines for movies about to be released and putting them online to spark interest in the primary title. Think about that…what if the Nightmare on Elm Street remake, for example, comes with a special nightmare from Freddy a couple weeks before it hits screens? A little appetizer, if you will, before the main course. Kind of a cool idea, I’d say…and I hope one that catches on. This is one idea I’d love to see Hollywood copy insanely.

But until then, head over to Kwanzoo’s horror movie trivia to get yourselves nice and interested in The Signal, which comes out February 22.

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