The internet’s a competitive place these days. As a blogger or webmaster, how can you acquire readers and keep them coming back? As an online merchant, how can you engage users, convert casual browsers to buyers, and increase traffic all in one simple package? The answer is simpler than you think. Meet the Kwanzoo widget.

Video editing has come a long way in the last fifty years – from film, scissors, and Scotch tape to crystal clear, 100% digital, full-featured editing software that amateurs can use on their home computers. From home movies to short films that launch a career, video editing software can do it all. But users need help choosing the software that’s best for them, and our quiz widget does just that.

If you’ll take a moment to play the quiz yourself, you’ll notice that it’s a lot of fun. You’ll also notice that, at quiz’s end, there is a link to product that fits the needs of the quiz-taker.

Picture, if you will, your own website. Instead of dry fact-laden checklists that don’t even make sense to casual computer users, you can provide a quiz. It works for any array of products that are related to each other: video-editing software, money-management programs, flat-screen TVs, cell phones, DVDs, and more. Quizzes are particularly suited to the less technically inclined, since they are so much more inviting than walls of text. The Kwanzoo team has already written quizzes about many different products, including portable gadgets:

Set-top boxes:

and gaming devices:

And it goes beyond products, of course. The same style of quiz can apply to Marvel Comics heroes:

Shopping styles:

Saving money:

Health-consciousness:

Computer security:

And so, so much more! Notice all the pretty colors? Our widgets are fully customizable, coming in two sizes and every hex color under the (hex) sun. For our blog, we prefer the sleek yellow-on-black look, but you can make it in whatever flavor you desire.

When it comes to engaging users, nothing’s better than a friendly challenge – a quiz that invites users to evaluate their needs is both fun and informative. And since the quiz can direct users to the products that do exactly what they need, it increases sales by converting surfers to customers. Making a purchase is much easier when you know you’re getting the right product for your needs.

Not to mention the fact that, since these widgets can be embedded anywhere, they can increase traffic by engaging users on other sites and funneling them straight to you. Since the quiz is fully customizable, the link at the end can lead to any specific product you feature, your homepage, or anything you like. You could pay for ad space on someone’s website – a typical, boring ad that nobody will click on – or you could offer them your quiz widget instead.

Unlike standard advertising banners, our quiz widgets actually help with user acquisition. Imagine that! Customers seeking you out because they are truly confident that you can provide what they want! Isn’t that what advertising is supposed to be about?

As you might have guessed, our widgets have a lot of potential. Even if you don’t have products or services to market, a Kwanzoo quiz widget can help you monetize your site or blog. Because they come in the standard ad size of 300×250, Kwanzoo widgets can be integrated with many different ad networks, such as Google Content Network (GCN). By embedding ads in the widget instead of elsewhere on your site, you draw users in and invite them to actually look at the ads instead of skimming over them. So far, the numbers have come out strongly in favor of Kwanzoo widgets: our click-through rates are ten times higher than that of standard ad banners.

In short, Kwanzoo widgets can help you stand out from the crowd.

The advantages of our widgets are clear. To review -

For webmasters promoting a product or service:

Engage users with a fun, absorbing activity.
Convert surfers to customers since they are confident you can meet their needs.
Increase traffic because these widgets can be embedded anywhere you might normally place a less-effective banner ad.

For a blogger or webmaster who serves advertising:

Improve your clickthrough rates with an ad that grabs attention.
Engage users and keep them coming back.

Don’t hesitate! Visit our partner page today to find out how we can meet your needs with a custom quiz widget. Becoming a Kwanzoo partner might be the best thing you’ve ever done for your website.

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