About us

News & Updates

WHO WE ARE

Kwanzoo (http://kwanzoo.com) provides the industry’s first adaptive account-based marketing (ABM) platform. Using Kwanzoo, B2B enterprises easily adapt their current marketing & sales process, data and programs to ABM, while protecting their existing technology investment. Kwanzoo’s best-in-class ABM advertising & retargeting delivers global account reach and coverage with better targeting and deeper ABM reporting, to generate more top-of-funnel leads and new sales opportunities; ABM website analytics identifies more accounts and buyers, from behavioral, first and third party data; the ABM sales insights solution delivers engaged B2B buyers to SDR/BDR teams to drive the pipeline. Kwanzoo is an Oracle Data Cloud (ODC) value-added solutions partner, Oracle Marketing Cloud (OMC) and Marketo technology partner, a Google-certified rich media ad platform, and supports a broad range of real-time bidding (RTB) platforms, ad networks & exchanges. Our customers include Infosys, Equinix, Amdocs, Hitachi, HP Enterprise, and others. Our data partners include Oracle | Bluekai, Bombora, D&B and Kickfire.

In the News

  • MarTech Intelligence Report, Account-Based Marketing Tools: A Marketer’s Guide - Published: May, 2018
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  • The Gartner Account-Based Marketing Vendor Guide - Published: October, 2017
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  • 7 Key takeaways from Vindicia’s global ABM success with Kwanzoo, by Oracle Data Cloud - Published: August, 2017
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  • Kwanzoo featured in Forrester Report: Making Programmatic Ads Work for B2B Businesses - Published: March, 2017
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  • Kwanzoo mapped in Lou Pelosi's "MarTech Landscapes: 2017 Wish List for Marketers & Ecosystem Builders" - Published: January, 2017
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  • Kwanzoo selected as Marketo ABM strategic technology partner by Marketo - Published: December 2016
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  • ABM Case Study featuring Kwanzoo Customer Amdocs-Vindicia by Vindicia - Published: October 2016
    READ CASE STUDY
  • Kwanzoo in Top 2 for ABM Display in David Raab’s new Guide to ABM by David Raab - Published: August 2016
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  • Mani Iyer: Why Lead Quality is More Important than Quantity by The Marketing Scope - Published: April 2016
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    OUR APPROACH

    As fellow marketers, we understand your challenges as you bring new technology into an ever-growing tech stack. Our approach is quite simple:

    • Adaptive ABM: We will map out with you the components that we offer, that bring critical new “best-in-class” capabilities to you. From ABM advertising & retargeting, to ABM website analytics and sales insights, we will guide you through the best way to adapt your current process, data, tech and programs to ABM.
    • Your Data is All Yours: We constantly bring you the best in 3rd party data and your on-boarded 1st party data is yours, and yours alone. Act on it 24/7, 365 days a year with full confidence.
    • Multiple Media Buying Options: Our tech integrates with all major media-buying tools (Google, AppNexus, MediaMath, other regional DSPs). As a result, you get global media delivery, maximum scale, lowest cost.
    • You’re In Charge: Our self-service DIY tools make it easy to build ads and provide real-time access to unified dashboards with full-cycle ABM reporting. Need our help? Our customer success team is here.
    • Our Promise: 100% transparency. 100% visibility into every media dollar spent. Use us direct or through your in-house media team, or your media agency.
    • Get It Done: We cut through all the jargon, give you best practices and standardized processes, so you can simply get stuff done. Helping you to focus on the one thing you truly want to do: Accelerate Your Pipeline.

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    The Adaptive ABM Handbook

    By Events

    Are you planning B2B account-based marketing programs for 2019? The market has changed! In this comprehensive, 50-page Ebook understand the what and why of ABM,…

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