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Kwanzoo 3rd Party Data Capabilities

Kwanzoo uses 3rd party data in several ways to deliver greater value to customers:
  • For account-based marketing (ABM) programs, Kwanzoo's platform delivers the best global account reach available, along with precision targeting, using both IP and cookie-based targeting strategies.
  • For ad personalization, Kwanzoo utilizes 3rd party data to provide a broad and rich set of options.
  • Kwanzoo's in-banner form ads can dynamically append data to leads as they are routed to marketing automation/CRM to boost lead quality.
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Firmographic Data on Accounts

Kwanzoo can report on a broad range of firmographic data on the accounts that engage with the brand. The data is provided directly into marketing automation, is available for review in the Kwanzoo Dashboard, or can be delivered through Excel reports.

Ad Personalization Options

Kwanzoo provides a range of ad personalization options, including personalizing by first party (marketing automation) data, third party (firmographic) data such as the Company IP domain, revenue, industry, employees, and more.
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Lead Data Append from In-banner Form Submissions

Upon lead form submission, if the prospect provides a corporate email address, Kwanzoo can deliver several firmographic data items into Marketing Automation in real-time, along with the prospect’s in-banner form data.

Account Lists for Account-Based Marketing

Kwanzoo supports several 3rd party data APIs and data providers to enrich and prepare target account lists for ABM programs. This significantly reduces on-boarding and time-to-launch for new ABM programs.
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50+ ABM Display Resources

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Looking for information on ABM display advertising, from getting started to planning & budgeting, to best practices? Our new resources page is now live, with…

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