Acxiom | Liveramp

Kwanzoo's platform integrates with Acxiom | Liveramp to deliver a range of targeted display programs.

Kwanzoo’s Acxiom|Liveramp Integration

Kwanzoo's platform enables upload and management of customer first party data (accounts, contacts, job titles) that are then on-boarded to Acxiom|Liveramp. Liveramp hosts custom cookie segments that are used to run targeted display programs for Kwanzoo's customers. The custom segments serve to deploy a range of programs - from email retargeting, to CRM retargeting, to Account-Based Marketing (ABM).