Why run ABM Display Programs with Kwanzoo?

  • Go beyond clicks: Track the accounts and contacts that engage with your ABM ads. Send reports to sales (via Excel download, Emails, or account-level insights captured directly into your MAP or CRM).
  • More Targeting Data and Reach: Reach global lists of accounts with ABM Global (IP-Based), or access 5x more data using Kwanzoo’s Oracle BlueKai integration for ABM JTT.
  • Personalized Ads: Easily serve ads that are personalized according to contact profile data (job title, lead score) or account attributes (industry, company size, company revenue, etc).
  • Real-Time Insights: Get the type of account-level insights in real-time, for quick results from your campaigns and instant delivery of key accounts to your SDRs.
  • More than just ABM: Run all targeted display programs in one place - ABM, retargeting, personalized display, and content syndication programs. Run multiple programs concurrently, or start with just ABM and scale over time.
 

From Clicks to
Insights for Sales

Vindicia (now part of AmDocs) offers cloud-based subscription billing and recurring revenue solutions. Their SaaS solutions increase recurring revenue, reduce customer churn, and optimize online marketing, processing over $21 billion globally for their clients and providing them with more than $90 million in annual incremental revenue.

Vindicia used IP-based account-based marketing to increase engagement from a list of 1200+ target accounts across five regions globally. Vindicia’s team were able to use Kwanzoo’s real-time ABM data to prioritize 50 key accounts from each region as primary targets for their SDRs.

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What is account-based marketing?

Reach and engage users at your list of target accounts by serving them display ads across the web via matched cookies or matched IP addresses.

Benefits of account-based marketing:

  • Target prospects at your specific target list(s) of accounts.
  • Experience efficient (and more cost-effective) media buying by serving display ads to users at target accounts (and to no one else) with pre-set caps on number of ads served per account and per user.
  • Influence buyers at target accounts and increase site visits.

ABM With Job Title Targeting

Reach Specific Job Titles at your Target Accounts with Cookie Targeting

We match your account list and job function specifications (HR, Sales, Finance, and more). Any “matched” users are then served ads across the web. Our ABM Standard solution is designed for customers targeting North America-based companies. ABM JTT includes integration with Oracle BlueKai, for access to a database of over 1 billion cookies.

ABM Global

Reach Global Accounts with IP-Based Targeting

We match each global account (e.g. HP in Hong Kong, ING Bank in Singapore) to specific IP address ranges and reach users at the account with targeted ads across the web.

Grow Account Penetration

Our Unified Dashboard shows you target accounts, accounts reached, accounts engaged and your top accounts, that your Sales team can use to increase sales velocity, drive the pipeline and close more deals.

ABM with Past Purchase Targeting

Expand Your Prospect Lists with Past Purchase Targeting

Unlike other ABM solutions, ABM with Past Purchase Targeting does not require your target account lists. Instead, given a list of your company’s competitors, Kwanzoo will generate account lists from their customers. From there, ABM follows the same sequence as ABM with Job Title Targeting by matching cookies to the lists of your competitor’s customers and allowing you to add a job title, function, and level filter on the matched cookies.

ABM Social

Reach Contacts at Target Accounts via Social Channels

From your initial list of accounts or personas, Kwanzoo sources contacts, creating a master list of contacts for your ABM social program. Kwanzoo then matches this B2B contact list to their social handles on both Facebook and Twitter, allowing them to be served ads as they use their Facebook and Twitter accounts.

Discover our Integrations