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Why run B2B retargeting with Kwanzoo?

  • Boost top-of-funnel leads with Site Retargeting: Increase form fills by 30% or more with in-banner form ads. Capture leads directly from in-banner form ads into Oracle|Eloqua, Marketo, Salesforce, Silverpop, and more.
  • Go beyond just clicks with Email & CRM Retargeting: Track the accounts and contacts that engage with your retargeted ads and pass reports along to sales (via Excel download, Emails, or dynamic account-level insights captured directly into your MAP or CRM).
  • Increase engagement with personalized ads:Easily serve ads that are personalized according to contact profile data (job title, lead score) or account attributes (industry, company size, company revenue, etc).
  • Track your campaigns with unified dashboards:Track new accounts and contacts, nurture touches from known and anonymous users, leads (in-banner and LP form fills), site visits, and more.

Nurture Beyond
The Inbox

Lexmark Healthcare, the $400M division of Lexmark ($3.7B) provides software to hospitals, physicians and healthcare professionals.

A critical goal for 2015 was to increase brand awareness following a re-brand post acquisition. Using smart banners with Email Retargeting, Lexmark saw a strong boost in engagement from users on their email lists while running programs integrated with Lexmark's Oracle | Eloqua and Salesforce systems.

kwanzoo-testimonial banner-lexmark-01

What is site retargeting?

Visitors to your website are tagged with a retargeting cookie and then served your ads across the web as they browse the internet. This leads to a cost-effective increase in top-of-funnel lead conversions. Convert more of these visitors, who have already expressed interest in your brand, using site retargeting.

What is email retargeting?

With email retargeting, engage and reengage email users on your in-house and 3rd party email lists by serving them ads across the web. Users are “matched” to 3rd party cookies through secure cookie mapping to the emails on your list(s). The “matched” users are then served ads across the web as they browse.

Benefits of site retargeting:

  • Boost top-of-funnel leads by generating new form fills and inquiries from anonymous site visitors with re-targeted ads.
  • Accelerate nurture through display: Go beyond email, nurture both accounts and contacts that are important to you through display ads. Our unique B2B retargeting technology makes this possible.
  • Increase prospect engagement with ads personalized to target accounts and contacts, delivering 3X or more higher engagement than simple banner ads.

Benefits of email retargeting:

  • Target prospects who are not opening emails or email list members who are ‘inactive’ or ‘unsubscribed.’
  • Experience a cost-effective increase in top-of-funnel and mid-funnel nurture for prospects, and post-conversion nurture for up sell/cross sell to existing customers.
  • Increase nurture touches from 2x per month (or less) through emails to 30x per month through display ads.

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