Why run Site Retargeting with Kwanzoo?

  • Boost top-of-funnel leads: Increase form fills by 30% or more with in-banner form ads.
  • Go beyond just clicks: Capture insights on both accounts and contacts that engage with your re-targeted ads. Send reports to sales (Excel download, Emails, or reports view-able inside your MAP or CRM).
  • Personalized Ads: Easily serve ads that are personalized to individual contacts, or based on account attributes (industry, company size, company revenue, and more). Increase engagement by 3X or more.
  • Off target suppression: Suppress ad serving to known contacts in marketing automation.
 

  • Over 95% of site visitors leave without filling out a form.

  • Convert more visitors who have already expressed interest in your brand, using in-banner form ads.

 

Turn Ads Served into
Leads and Site Traffic

Paycor ($100M, Private) provides cloud-based HR and payroll software to SMB companies. With 29,000 customers across North America, Paycor runs targeted display programs with Marketo and Salesforce to boost top-of-funnel leads, grow site traffic and drive more pipeline.

Paycor used in-banner form ads with site retargeting to increase top-of-funnel lead captures and boost relevant site traffic by over 22%.

kwanzoo-testimonial banner-paycor-01

What is site retargeting?

Visitors to your website are tagged with a retargeting cookie and then served your ads across the web as they browse the internet. This leads to a cost-effective increase in top-of-funnel lead conversions. Convert more of these visitors, who have already expressed interest in your brand, using site retargeting.

Boost conversions with in-banner forms

Run site retargeting programs with in-banner forms, video lead forms, and webinar signup ads. Eliminate landing page redirects to boost conversion rates by 30% or more. Capture leads directly from the in-banner form ads into Oracle|Eloqua, Marketo, Silverpop, Salesforce, and more.

Benefits of Site Retargeting

  • Boost top-of-funnel leads: Generate new form fills and inquiries from anonymous site visitors with re-targeted ads.
  • Accelerate nurture through display:Go beyond email, nurture both accounts and contacts that are important to you through display ads. Our unique B2B retargeting technology makes this possible!
  • Increase prospect engagement:Ads personalized to target accounts and contacts deliver 3X or more higher engagement than simple banner ads.

Unified Dashboards

Track new accounts and contacts, nurture touches from known and anonymous users, leads (in-banner and landing page fills), site visits and more.

Discover our Integrations