Connector for B2B Engagement Marketing
Re-Targeting & Mobile Channels to Widen Lead Funnel, Grow Word-of-Mouth Mentions
San Francisco, California, October 20, 2011 – Kwanzoo (http://www.kwanzoo.com), the leading provider of multi-channel engagement marketing software solutions today announced a technology partnership with Eloqua, the leading provider of on-demand Revenue Performance Management (RPM) solutions. Both companies will team up to co-present a thought leadership webinar and a customer-briefing session. The partnership encompasses the release of the Kwanzoo Cloud Connector for Eloqua that enables the integration of Kwanzoo's unique suite of Smart Marketing Units™ with the Eloqua platform. These cloud connectors allow Eloqua users to increase marketing efficiency and collect massive amounts of actionable data, which helps generate qualified leads.
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Kwanzoo's suite of Smart Marketing Units, which include polls, surveys, social promotions and opt-in lead forms, now integrate with Eloqua's Platform and is used to:
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Increase clicks from Eloqua lead nurturing emails -
Expand the lead funnel, capturing leads everywhere, dropping them into Eloqua
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Increase social shares of content, grow word-of-mouth mentions and customer referrals
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Drive more attendees to events and webinars
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Optimize display campaigns by replacing static banner ads with interactive polls, surveys and social promotions that increase conversions
“Eloqua customers help drive revenue for their businesses by understanding buyers’ needs and by delivering the right message at the right time,” said Steven Woods, Chief Technology Officer, Eloqua. “The Kwanzoo Cloud Connector incorporates survey, poll and customer profile data directly into Eloqua, providing additional information on buyers which leads to improved targeting and revenue performance.”
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Kwanzoo integrates with Eloqua across a broad set of channels and platforms, including:
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Email: Deliver interactivity inside Eloqua lead nurturing emails
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Web: Embed inside Eloqua landing pages
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Social: Re-direct users, collect leads inside Facebook Pages, LinkedIn, Communities
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Display: Run display campaigns on major ad networks, including Google Display Network (GDN) and integrates Kwanzoo marketing units into Eloqua landing pages
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Mobile: Collect leads on iPhone and Android Mobile Web Browsers, add into Eloqua
"We are delighted to partner with the industry leader in Revenue Performance Management solutions", said Mani Iyer, chief executive officer of Kwanzoo, Inc. "We look forward to working with Eloqua to bring new innovation in B2B engagement marketing to our mutual customers."
Building on an already strong business relationship the two companies will jointly present during the PowerHour, highlighting successful use cases and integrated campaign examples on October 25, 2011. On November 9, 2011, Eloqua and Kwanzoo will host a free webinar on Trends in B2B Engagement Marketing. For free registration and information go to News & Events at Kwanzoo.
About Kwanzoo:
Kwanzoo (http://www.kwanzoo.com) provides a SaaS-based multi-channel marketing
platform for B2B, B2C and Event marketers to design and deploy highly engaging, multi-channel campaigns. Kwanzoo's smart marketing units
(polls, surveys, social promotions and opt-in lead forms) improve demand generation; enhance lead nurturing and grow word-of-mouth mentions
and sales. Kwanzoo campaigns run on mobile (iPhone, Android), inside email, on websites, Facebook pages, LinkedIn, affiliate sites, paid media
& re-targeting channels. Kwanzoo uses commodity Linux servers and Amazon’s AWS cloud infrastructure to scale easily, and serve millions of campaign
impressions for demanding enterprise customers. Clients include Real Networks, Online Marketing Summit (OMS), Proofpoint and UBM TechWeb.