IMDb and the Power of Random Discovery

I love IMDb. What I like best is that every visit to the site feels like an entirely new experience. It sorta feels like the information on IMDb is organized the way our brains really work! Most of us do not keep information in great detail in neat little silos or nicely cataloged index cards. We track information more with just a pointer or link to one thing. When we come across that pointer it triggers something in us. As we go deeper through that pointer, we find ourselves being lead to a seemingly random discovery of many more related links or connections.

Pottery - Random Discovery ProcessTake today’s IMDb headlines for example. The movie Beowulf is listed as a Top 5 movie at the box office. I clicked on the movie name, and discovered the director was Robert Zemeckis. Somewhere in my brain a little light bulb went off. Hey, wasn’t this the same director who made a ground-breaking movie with humans and animated characters interacting in a live action setting for the first time? Anyone remember Who Framed Roger Rabbit?? I clicked on the director link to see his filmography. Sure enough, it was there. It came out in 1988 and was a trailblazer!

When we were dreaming up Kwanzoo, we thought, imagine if your trivia game experience gave you the same random discovery high that you get while exploring IMDb for movie information. In the physical world imagine the random process of shaping clay on a pottery wheel and having something beautiful come out at the end! What if you could play trivia the way your brain works? You first find a topic (say a movie) that’s interesting to you. As you play, you discover related topics. Your brain cells start clicking and directing you to a related topic (say another movie, genre or director). Start playing on that topic. Browse, search, click, answer, do as you please. Simply refuse to rack your brains on any topic that it does not want to! Even for one second!

It’s time for a new kind of trivia game experience. So go on, have fun playing, and tell us what you think……

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