Newsflash: people loved watching the Olympics. Me, I am shocked by this news, after hearing EVERY SINGLE FEMALE ACQUAINTANCE explain how Michael Phelps is so hot and yeah I know his teeth and his ears but look at that body and he’s just so sweet and ohmygod watch him swim OHMYGOD. (I don’t get it, myself.) The Olympics have always been a little sexualized - given that they feature some of the most toned and fit people in the world, how could they not be? - but this year was even more hormonal than most. And there is no more powerful human drive to tap into, as NBC has discovered.
It was a little difficult to schedule live events on Beijing that would still be aired during peak T.V. hours in the three different time zones in the U.S., but as it turns out, it didn’t matter. A survey of Olympics watchers revealed that 76% had no problem losing sleep to watch their favorite events. The result? The 2008 Olympics, over its 17-day run, had more viewers than any T.V. event in history.
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Tags: pop culture, trivia, hobbies
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Tags: TV stories by Liz N.
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