The Dark Knight Marketing Reaches Fever Pitch
A year ago, I just wasn’t excited for The Dark Knight. I’m not even sure if the title had been released a year ago, but we all knew there would be a Batman Begins sequel and pretty much all the fans were frothing at the mouth.
I couldn’t get into it. Maybe I just don’t have the energy to anticipate movies months in advance. I don’t know what it was, but I know that it’s over now.
I CANNOT WAIT TO SEE THIS MOVIE.
Everyone loves this movie. Heath Ledger? Legendary. Christian Bale? Perfect. The story? Awe-inspiring. Every little bit is perfect.
No matter how apathetic you are, it’s enough to work you into a lather. I know I am.
Seemingly, the marketing team is excited too. They’ve decided to reveal unto us lowly fans a few new tidbits to tide us over for the next few weeks, and we’ll gobble them up like the obediant lap dogs that we are.
First up - a new trailer. In cahoots with Domino’s. I have no idea why, but it’s always better not to look a gift horse in the mouth. This trailer has new dialogue, new footage, and a different feel than the first. It’s also a welcome return to the Joker-centric marketing that seemed to fade away after Ledger’s death.
Check it:
Secondly - a new Jokerized poster. It is awesome in every way. You can see a tiny version at the beginning of this post, but please do check it out in all its awesome glory.
Just in case you aren’t excited enough, I’ll leave you with some words from /Film’s Peter Sciretta on why The Dark Knight is so amazing.
The Dark Knight is not just a superhero movie. It is the first comic book adaptation to transcend the genre. Imagine one of the greatest crime thrillers of all time which just happens to have a guy who dresses in a bat costume and fights crime. Think Godfather 2 or Heat, with a insane terrorist who paints his face like a clown and goes around killing random people. It’s expansive in feel and tone. It’s the type of film which you make a point to refer to as a “film” instead of a “movie”.
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