About us

News & Updates

WHO WE ARE

Kwanzoo (http://kwanzoo.com) provides “best-in-class” ABM advertising and retargeting to help mid-to-large B2B enterprises reach and engage buyers at target accounts that have never visited your website. Easily prioritize accounts for your sales team, based on recent activity. Deliver engaged accounts to your Sales Development / BDR teams to accelerate pipeline and deals. Easily integrate across your enterprise martech, sales tech and paid media tech stacks. Kwanzoo integrates with marketing automation and CRM (Oracle|Eloqua, Marketo, Salesforce), Data Management (Oracle|BlueKai B2B), 3rd Party Data Sources and a broad range of RTBs and DSPs. Customers include HPE, Infosys, Adobe, HCL, Checkpoint, Amdocs, and leading mid-market companies.

In the News

  • Research in Action: Kwanzoo in Top Ten ABM Providers - Published: October, 2019
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  • MarTech Intelligence Report, Account-Based Marketing Tools: A Marketer’s Guide - Published: May, 2018
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  • The Gartner Account-Based Marketing Vendor Guide - Published: October, 2017
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  • 7 Key takeaways from Vindicia’s global ABM success with Kwanzoo, by Oracle Data Cloud - Published: August, 2017
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  • Kwanzoo featured in Forrester Report: Making Programmatic Ads Work for B2B Businesses - Published: March, 2017
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  • Kwanzoo mapped in Lou Pelosi's "MarTech Landscapes: 2017 Wish List for Marketers & Ecosystem Builders" - Published: January, 2017
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  • Kwanzoo selected as Marketo ABM strategic technology partner by Marketo - Published: December 2016
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  • ABM Case Study featuring Kwanzoo Customer Amdocs-Vindicia by Vindicia - Published: October 2016
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  • Mani Iyer: Why Lead Quality is More Important than Quantity by The Marketing Scope - Published: April 2016
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    OUR APPROACH

    As fellow marketers, we understand your challenges as you bring new technology into an ever-growing tech stack. Our approach is quite simple:

    • Adaptive ABM: We will map out with you the components that we offer, that bring critical new “best-in-class” capabilities to you. From ABM advertising & retargeting, to ABM website analytics and sales insights, we will guide you through the best way to adapt your current process, data, tech and programs to ABM.
    • Your Data is All Yours: We constantly bring you the best in 3rd party data and your on-boarded 1st party data is yours, and yours alone. Act on it 24/7, 365 days a year with full confidence.
    • Multiple Media Buying Options: Our tech integrates with all major media-buying tools (Google, AppNexus, MediaMath, other regional DSPs). As a result, you get global media delivery, maximum scale, lowest cost.
    • You’re In Charge: Our self-service DIY tools make it easy to build ads and provide real-time access to unified dashboards with full-cycle ABM reporting. Need our help? Our customer success team is here.
    • Our Promise: 100% transparency. 100% visibility into every media dollar spent. Use us direct or through your in-house media team, or your media agency.
    • Get It Done: We cut through all the jargon, give you best practices and standardized processes, so you can simply get stuff done. Helping you to focus on the one thing you truly want to do: Accelerate Your Pipeline.

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    50+ ABM Display Resources

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    Looking for information on ABM display advertising, from getting started to planning & budgeting, to best practices? Our new resources page is now live, with…

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