Kwanzoo & Tableau make it possible to do more,
much more. Make the connection.
Connect, Visualize and Derive Insights with Kwanzoo
and Tableau
Power modern marketing with Tableau and Datorama
Leverage the best solution for integrating, harmonizing, and storing your marketing data with the leading platform for analyzing your data.
Perform analysis on clean, unified Kwanzoo data sources or blend with additional non-marketing data to gain broader insights.
Unite Tableau’s self-service data exploration with Kwanzoo’s AI-powered marketing intelligence and scale across the company.
150+ marketing API connectors help you connect the top Salesforce and wider ecosystem data sources, plus AI-powered connectors to integrate 1000s of others.
A built-in marketing data model organizes and normalizes all your incoming data into consistent KPIs, metrics, and taxonomy.
Create Tableau reports, group them together, and then download them to Tableau Desktop, or even schedule automatic refreshes to Tableau Server and Tableau Online.
Interactive, visual analysis lets you untangle thorny marketing questions and quickly get to the insights that propel your marketing to the next level.
Connect marketing data to company-wide data on-premise or in the cloud—whether it’s big data, a SQL database, a spreadsheet, or cloud apps like Salesforce.
Empower your entire business by extending the value of your marketing data across your entire organization to inform and educate.
Bringing together the strength of Kwanzoo from within the Marketing Cloud with the powerhouse of Tableau, which is an unparalleled analytics solution in the market, is the right choice for any modern marketing department. Data from rev-ops applications and strategies have grown exponentially over the years and will only continue to accelerate. Data integration and harmonization is critical to creating your marketing strategy and understanding the impact of your team’s marketing efforts. And when it comes to elevating people with the power of data, only Tableau combines a laser focus on how people see and understand data with the kind of endless exploration of data and scalable platform you need to run even the world’s largest organizations. The combination of Tableau and Kwanzoo will empower your team with actionable insights to drive your business.
With the new Kwanzoo Integration for Tableau, marketing departments will be able to get the best of both products by using Kwanzoo’s powerful data integration and harmonization engine to create a single source of truth marketing set. Then utilize that data source in Tableau to feed its best-in-class self-service analytics visual exploration across the enterprise. From Kwanzoo, marketers can publish tuned marketing data sets directly to Tableau Online/Tableau Server. They will also be able to download the data extract as a .hyper file for exploration in Tableau Desktop. Tableau users will be able to easily access and merge this data with other data sources enterprise-wide to drive greater insights.
A few reasons are:
The connection will default to a live connection, but Kwanzoo is sending refreshed extracts at
the schedule chosen in Kwanzoo. It is advised to make the Tableau connection an extract and
set the refresh to just after the Kwanzoo file was sent. You can schedule refreshes up to hourly.
Yes, Kwanzoo offers siloed Workspace environments for companies with multi-tenancy.
5 Million Row limitation per report, but we can break out the send and union later if needed.
API limitations are set by the Kwanzoo platform and will be addressed as needed.
Yes, this functionality is currently being developed. It was be released in the 2020.4 Tableau release.
Yes, it works with both. The data extracted from Kwanzoo can be further joined with other data sets in Tableau Desktop and Tableau Prep Builder.
Integrate data from across all your marketing sources, and map to your marketing data model with API connectors. Harmonize your data into the KPIs that matter to you, and create visualizations for better analysis and insights.