Customer Success

Marketing Platforms are only as effective as their operators.

Kwanzoo Customer Success


An ABM advertising program is a set of ad creative and messaging served to a specific target account list and a specific set of buyer personas. The Customer provides the account list and buyer personas to Kwanzoo CS. An ABM cookie or IP-based audience is generated in the Kwanzoo platform and set up for serving ads.

One integration setup, to feed Kwanzoo ABM engagement data into a destination platform (Eloqua, Salesforce, AWS S3, Email CSV, More destinations soon). Kwanzoo CS will train the Customer on how to setup ABM reports for triggered email delivery. 

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One ABM ad program and account list setup during the quarter, for every $10K in program, spend in that quarter.


a. Each ABM program to support up-to 4 desktop ad sizes (e.g. 300x250, 728x90, 160x600, 300x600) and 2 mobile ad sizes (e.g. 300x50,320x50).


b. For each ad size, up to 2 sets of creative supported. Each creative relates to a specific landing page and message theme.  


c. 1 landing page supported per creative/message theme.


NOTE: Dynamic creative setup available at additional cost.

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Onboarding call covers ABM reporting requirements, ABM data feed, and integration. 


Additional program reviews start 2 weeks after launch and cover program performance and sales pipeline impact.  The final program review covers key program outcomes and recommendations for the following quarter’s ABM programs. 

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The Kwanzoo CS team is also available for training/coaching call for any additional tasks to be performed in the platform on a self-service / DIY model.

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According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts

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