Always-on Insight meet

Always-on Orchestration.

Always-on Insight, meet

Always-on Orchestration.

Kwanzoo’s Activation Engine connects the right information to the right people, or systems, activating opportunities for optimization and driving goals day by day.  The activation engine can deliver intelligent goal monitoring, enterprise collaboration, and workflow automations across your full array of best-in-breed marketing technologies.  Facilitate your rev-ops workflows, keeping you and your campaigns on track and internal clients or partners informed.  Pause or restart campaigns based on goal performances, notify sales via slack that an account has reach MQA status.

Seriously, Kwanzoo supports true,

closed-loop marketing for the first time

Seriously, Kwanzoo supports true,

closed-loop marketing for the first time

CLOSING THE LOOP

  • Shut down your Google Adwords campaign when your CPA crosses a pre-defined threshold.
  • Alert your CMO when The cost per MQA hits a target threshold
  • Notify Product marketing teams when interest in one of your branded pieces of content starts to spike.
  • Automate your connected coffee machine* to brew you a cup of Joe when you meet your lead generation goals for the month.
  • Stay focused as you advance towards your goals, measuring progress at every step.
  • Get notified when key metric or KPIs spike, or fall to optimize and adjust in real time.
  • Collaborate to ask questions, discuss insights, make recommendations and decide on actions.
  • Automate actions for real-time calibration to manage campaigns and trigger whole workflows.

Kwanzoo Precision Targeting

At Kwanzoo we specialize in identifying and delivering ads to your target accounts and personas that are prioritized based upon the elements below. 

Firmo and Technographics

  • Account attributes such as industry, revenue, employee size and installed technologies. 

Self-Declared Intent

  • Budget and Account ranking by Forecast, Recent Pilots/Evaluations, Renewal Budgets and Historical Budgets.

On-Domain Intent

  • Engagement from prospects on your digital properties.

Content Consumption Intent

  • Engagement with content served upon 3rd party website aggregated at the account level to show a surge in interest on a particular topic.

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, ABM, marketing see larger deal sizes from target accounts.