Because Your Ideal Buyers Are Not Going to Find You on

Their Own. 

Because Your Ideal Buyers Are Not Going to Find You on Their Own. 

Unrivaled Agility, Scalability & Performance.

Our Insights & Analytics engine bridges together all of your marketing data across your entire technology stack into one single source of truth, giving you the unprecedented flexibility and control to create real-time analytics of any kind, at great scale.

Unrivaled Capabilities

Our architecture combines machine learning with an infinitely scalable semantic analytics layer and hybrid columnar storage. It’s why Kwanzoo delivers.

Dynamic Data Modeling

A proprietary, infinitely scalable semantic analytics engine that provides real-time, flexible analysis of multi-dimensional data sets.

True Self-Service Analytics

Our algorithms automatically map new data sources at the analytics layer–build the data model, manage data, and make seamless changes to data schema and structure.

Breakthrough Performance

Respond to hundreds of thousands of queries per day at 10 times the speed of off-the-shelf solutions.

Seriously, Kwanzoo supports true, closed-loop marketing for the first time. 

Enterprise-Grade Security & Compliance

We take the security of all your data seriously. Our cloud-based system was built to handle all your data in a secure, compliant way. We ensure this with:

Multi-level user authentication with user role filters and limitations for different access levels including database level authorization controls such as row-level security

24/7 network monitoring and network-based intrusion system (IDS)

ISO 27001: 2013 certification


A HIPAA compliant hosting partner:  Amazon Web Services

Fully encrypted data in transit both ways

Fully redundant platform with multi-tiered backup

Data center accreditation under: ISO 27001, SOC 1 and SOC 2/SSAE 16/ISAE 3402 (Previously SAS 70 Type II) PCI Level 1, FISMA Moderate, Sarbanes-Oxley (SOX)

Kwanzoo Precision Targeting

At Kwanzoo we specialize in identifying and delivering ads to your target accounts and personas that are prioritized based upon the elements below. 

Firmo and Technographics

  • Account attributes such as industry, revenue, employee size and installed technologies. 

Self-Declared Intent

  • Budget and Account ranking by Forecast, Recent Pilots/Evaluations, Renewal Budgets and Historical Budgets.

On-Domain Intent

  • Engagement from prospects on your digital properties.

Content Consumption Intent

  • Engagement with content served upon 3rd party website aggregated at the account level to show a surge in interest on a particular topic.

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, ABM, marketing see larger deal sizes from target accounts. 

Generate

Qualified Traffic

Account-based advertising is the second most cost effective way after marketing emails to generate qualified traffic. 

Kwanzoo Precision Targeting

At Kwanzoo we specialize in identifying, engaging, and delivering your target personas to your ideal account profiles.

Firmo and Technographics

Account attributes such as industry, revenue, employee size and installed technologies. 

Self-Declared Intent

Budget and account ranking by forecast, recent pilots/evaluations, renewal budgets and historical budgets.

On-Domain Intent

Engagement from prospects on your digital properties.

Content Consumption Intent

Engagement with content served upon 3rd party website aggregated at the account level to show a surge in interest on a particular topic. 

Kwanzoo consistently delivers the deepest account resolution on your website.

Our technology uses cascading tag calls across multiple 3rd party cookie and IP data providers to resolve more account identities for your anonymous website traffic. 

Drive Engagement

at Scale

Account-based advertising is an essential component for todays B2B marketers. It is the richest tactic to identify and engage your customers at scale. The data collected informs all other tactics and helps you communicate most effectively with key personas at target accounts. 

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Precision Targeting Cuts Through the Noise

Serving ads to the precise audiences that sales cares about is done through the acquisition of 3rd-party cookie audiences, that match target personas. Augment this approach with email to cookie match to connect with hard to reach audiences. Our precision targeting avoids wasted impressions on unqualified traffic.

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Engagement Across All Journey Stages

Deliver exceptional experiences throughout the customer journey including tactics designed to boost awareness, demand, pipeline acceleration and advocacy. The Kwanzoo platform ensures the right engagement for each go-to-market objective. 

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Deeper Insights on Engaged Buyers

Kwanzoo's reporting provides deeper insight on engaged buyers, including seniority, job function, product or solution of interest, geo location and many more data points. You’ll know exactly who engaged with your ads, their entire buying journey, and insights to better inform other tactics. 

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According to SiriusDecisions

a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. 

Engage

Outside the Box

Lexmark Healthcare, the $400M division of Lexmark ($3.7B) provides software to hospitals, physicians and healthcare professionals.


Lexmark's goal was to increase brand awareness following a re-brand post acquisition. Using smart banners with e-mail retargeting, Lexmark saw a strong boost in engagement from users on their e-mail lists while running programs integrated with Oracle Eloqua and Salesforce systems.

We will optimize delivery with the right DSP for your audience and objective

One DSP does not fit all client objectives or advertising regions. Our customer success team will sit in the background monitoring and optimizing the delivery of your ads to ensure maximum engagement. This may mean switching DSP's mid-program, which in some cases has led to doubling click-through rates.  If your advertising vendor relies on a single DSP you have have been sold impressions, not engagement.


Kwanzoo regularly delivers 2X more engagement than our competitors.

We were impressed with the engagement

we saw with Kwanzoo e-mail targeting. We are expanding our programs with Kwanzoo to continue to nurture our users beyond the inbox.”

Global Campaigns Manager,

Lexmark Healthcare