Case Study: Powering High-Volume B2C Lead Engagement for Real Estate Client
How a real estate company optimized high traffic lead capture with phone enrichment and automated CRM delivery through strategic volume management and real time engagement capabilities
Key Results
This case study examines how a leading real estate company leveraged Kwanzoo's B2C lead capture and enrichment platform to transform high-volume website traffic into actionable, phone-enriched leads. Through strategic implementation of traffic management, B2C lead focusing, and automated CRM integration, the client achieved optimal lead flow management while enabling real-time SDR outreach capabilities
- Successful management of very high daily traffic volume
- Implementation of daily and monthly lead caps for optimal SDR capacity management
- Phone enrichment of B2C leads for immediate outreach capability
- Automated real-time delivery to Salesforce CRM
- Steady flow model ensuring consistent lead delivery across days
Company Overview
Our client is a prominent real estate company operating in high-traffic markets, serving individual consumers actively researching or showing intent to buy or rent properties. The company has established a strong digital presence that attracts significant daily website traffic from prospective buyers and renters.
Industry: Real Estate
Company Size: High-volume digital operation
Business Model:
B2C Real Estate Services
Target Market: Individuals actively researching or showing intent to buy or rent properties
Primary Objective:
Capture phone-enriched leads and enable real-time outreach by SDR teams
The Challenge
Pain Points
Traffic Volume vs. Lead Identification
- Very high daily website traffic with limited visitor identification
- Inability to distinguish high-intent visitors from casual browsers
- Massive traffic volume overwhelming existing lead capture systems
Lead Enrichment Gaps
- Lack of phone number enrichment for immediate follow-up
- Insufficient visitor de-anonymization capabilities
- Limited contact information for outreach campaigns
SDR Capacity Management
- No volume control mechanisms to match internal SDR bandwidth
- Risk of overwhelming sales teams with lead volume spikes
- Inability to maintain consistent lead flow for optimal team productivity
CRM Integration Challenges
- Manual lead handoff processes causing delays
- Lack of real-time lead delivery to Salesforce
- Insufficient automation for timely outreach coordination
Results & Impact
Traffic Management Success
- Effective high-volume traffic handling without system overload
- Optimized lead flow matching SDR team capacity
- Prevented credit consumption spikes through intelligent volume controls
Lead Quality Enhancement
- Phone-enriched B2C leads ready for immediate outreach
- High-intent visitor identification from massive traffic volume
- Quality-filtered prospects suitable for phone-based engagement
Operational Efficiency
- Real-time lead delivery to Salesforce CRM
- Automated workflow processes eliminating manual handoffs
- Consistent daily lead flow supporting predictable SDR productivity
SDR Team Productivity
- Capacity-matched lead volume preventing team overload
- Phone-ready prospects enabling immediate outreach
- Steady lead pipeline supporting consistent performance metrics
Key Success Factors
The Kwanzoo platform implementation transformed this real estate company's ability to convert high-volume website traffic into actionable, phone-enriched leads. The successful management of massive daily traffic through intelligent volume controls, combined with real-time CRM delivery and phone enrichment, demonstrates the platform's capability to handle complex B2C lead generation challenges in high-traffic industries.
The success of this implementation highlights the importance of volume management, B2C-specific optimization, and automated CRM integration in achieving scalable, high-quality lead generation for real estate businesses
