The Ultimate Account-based Glossary

The Ultimate AI x GTM Glossary

Account Based Marketing Core Solution Offerings Go To Market (GTM)
LinkedIn Marketing & Advertising Marketing Strategy & Terminology Sales Process & Management
Signal Based Selling Website Visitor Tracking Slack Features & Management

Account Based Marketing - ABM

  • Offsite Intent Leads

    Identifies active in-market buyers categorized by their topic of interest (e.g. cloud security, web content management, continuing education) through behavioral signals collected outside your website, enabling targeted outreach.

  • B2B Sales Challenges

    ABM and GTM technologies often identify only companies, not individual buyers, limiting personalization.

  • AI-Driven Personalization

    Uses artificial intelligence to deliver tailored experiences and content to each user at scale.

  • Predictive Analytics

    Applies historical and real-time data to forecast future outcomes, trends, or customer behaviors.

  • Hyper-Personalization


  • Customer Segmentation


  • Behavioral Targeting

    Targets users with ads or content based on their online actions, preferences, and behaviors.

  • Sales Enablement Tools

     Provides sales teams with resources, content, and technology to improve efficiency and close deals faster.


  • Conversational AI

    Automates customer interactions using intelligent chatbots or virtual assistants.


  • Lead Scoring

    Ranks leads by their likelihood to convert, using behavioral and demographic data.

  • Deal Forecasting

    Bundles inventory from different publishers and offers them for sale. The most prominent example is Google AdWords.

  • Dynamic Pricing

    Adjusts product or service prices in real time based on demand, competition, and market conditions.

  • Omnichannel Marketing

    This delivers a seamless and consistent customer experience across multiple channels and touchpoints.

  • Attribution Modeling

    Measures the effectiveness of marketing campaigns by tracking and assigning value to each customer touchpoint.

  • Sentiment Analysis

    Uses AI to analyze customer emotions and opinions from text data, such as reviews or social media.

  • Lookalike Modeling

    Identifies new prospects who resemble your best existing customers using data modeling.


  • Churn Prediction

    Identifies customers at risk of leaving or discontinuing service, enabling proactive retention efforts.

  • Customer Lifetime Value (CLV)

    It is a four-step purchase funnel where customers travel from attention to action.

  • Demand Forecasting

    The person who manages the accounts of an organization.

  • Competitive Intelligence

    APIs enable connection to external applications and allow to transfer data from multiple platforms to a unified dashboard.

  • Social Listening

    It is a technology that superimposes a computer-generated image on the user’s view of the real world.

  • Market Trend Analysis

    It is the average revenue generated by an account.

  • Tracks and analyzes competitors’ pricing strategies to optimize your own pricing.

    It is the process of submitting an article related to your website.

  • Ethical AI

    Ensures AI systems operate transparently, fairly, and responsibly.

  • Bias Mitigation

    Reduces or eliminates unfair biases in AI models and decision-making processes.


  • Generative AI

    Uses machine learning to create new content, such as text, images, or audio.


  • Real-Time Intent Leads:

    Captures and analyzes immediate behavioral signals from prospects actively researching topics related to your offerings, enabling instant outreach.

  • Signal-Based Prospecting

    Identifies and engages prospects based on behavioral and intent signals on and off the website, using a mix of outbound channels (emails, LinkedIn, phone calls).


Core Solutions Offering

  • Person-Level Visitor Identity

    Captures individual buyer data from websites, primarily focused on the USA.


  • B2B Website Visitor Tracking

    This acronym is used while making the buyer’s persona.

  • Person-Level Website Visitor Identification

    Uses advanced tracking tools to identify individual B2B buyers visiting your website, capturing details like role and company.

  • AI Playmaker

    Dynamically segments prospects for enhanced sales engagement and AI-driven sales development.

  • Account Intelligence

    Tracks global account engagement and intent on websites.


  • Unlock Enterprise Growth with our AI GTM Automation Tech Platform

    DSPs were developed specifically for Native Advertising. In contrast, conventional DSPs were mostly developed for display ads or videos. Native DSPs can optimize for post-click engagement.

  • Unifies person-level and account-level buying signals for B2B/B2B2C websites

    Combines individual and company-level intent data for more precise targeting.

  • Tracks website visitors (individual buyers) with full contact details ('Warm Leads')

    Captures detailed visitor information to generate high-quality leads.

  • Identifies global accounts engaging on websites with buyer journey insights

    Provides visibility into global account activity and intent signals.


  • Dynamic segmentation using AI Playmaker and buying signals

    This creates adaptive customer segments for precise targeting using AI and real-time data.

Go-To-Market (GTM)

  • GTM Tech Stack integrations with MAIDs

    Reporting aimed toward sales team members that show marketing qualified accounts (MQAs) to follow up with, prioritized by level of interest and product/solution of interest. The report additionally helps identify key buying decision-makers (or personas) at those accounts to reach out to

  • What is GTM?

    The winner of the bidding contest for an ad impression pays one cent more than the next highest bidder.

  • Go-to-market meaning

    First-party data that is purchased directly or via a DMP.

  • What is GTM in business?

    SEO comes under the SEO acronyms. The optimization of your website for getting ranked in search engine result pages.

  • What does GTM mean?

    Every search engine ranks the website or web pages on the basis of the quality score.

  • Go-to-market definition

    A framework for efficiently delivering a product or service to customers.


  • What is a GTM?

    A comprehensive plan a business uses to launch a new product or expand into a new market.

  • GTM strategy meaning

    The plan outlining how a company will sell and promote its products or services.


  • What does GTM stand for?

    SLA is a type of commitment between a service provider and a client.

  • GTM meaning business

    Applications and websites that enable users to create and share content or to participate in social networking.

  • Go-to-market strategy definition

    It is the use of social media platforms to promote a product or service.

  • What does GTM mean in business?

    It is a medium for establishing social networking of people who share interests.

  • Go-to-market strategy means

    Planning how to reach and engage target audiences effectively.


  • GTM stand for

    Short for "Go-To-Market," focusing on product launches and sales strategies.


  • AI GTM On-Demand Service

    Provides intelligent nurturing via personalized email, LinkedIn and phone calling campaigns powered by AI to boost response rates, pipeline, and revenues .


  • Buying Signal Fragmentation

    Billions of buying signals exist but lack unified operationalization, creating data silos.

LinkedIn Marketing & Advertising

  • What is a good number of impressions on a LinkedIn post?

    A term for the third-party costs incurred by the use of the many technological solutions and aids for programmatic booking. A booking may use an SSP, Ad Exchange, DSP, DMP, and Agency Trading Desk.

  • What is an impression on LinkedIn?

    An impression is counted each time a post is displayed to a user.


  • Can I view someone's LinkedIn profile anonymously?

    Typically, viewing profiles notifies users unless privacy settings are adjusted.


  • Which of the following is an engagement metric?

    Engagement metrics include likes, comments, shares, and clicks.


  • How much to advertise on LinkedIn?

    Costs vary, starting around $2–$5 per click, and cost per thousand (CPM) ad rates of $50 to $70 or more.

  • What does mid-senior level mean on LinkedIn?

    Refers to professionals with significant experience but not at the executive level.


  • Does LinkedIn notify when you screenshot?

    No, LinkedIn does not notify users about screenshots.


  • What is a LinkedIn impression?

    Indicates how many times your content has been viewed.

  • How much is LinkedIn Sales Navigator?

    Premium plans start at approximately $79/month.

  • VisitorTrack

    A specialized tool for tracking and identifying website visitors, often integrated with LinkedIn for enhanced prospecting.

 Sales Process & Mgmt

Marketing Strategy

  • Your First Funnel Challenge Reviews

    A good user interface provides a user-friendly experience by allowing users to interact.

  • How to set up conversion tracking in Google Ads

    Link your ads account to Google Analytics and configure goals.

  • 5 steps to the sales process

    Prospecting, qualifying, presenting, handling objections, and closing.


  • How do you forecast revenue?

    Use historical data, market trends, and pipeline analysis.

  • What are the three main factors that determine ad quality?

    A person who visits your website more than once within a defined period of time.

  • You should have at least 3 buyer personas

    To ensure targeted and effective marketing efforts.


  • What method provides a continuous understanding of the target market?

    Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.

  • What are the five P's of the marketing mix?

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  • What does the marketing department do?

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  • Content marketing return on investment

    Measures the value gained versus the cost of creating and distributing content.


Signal Based Selling

  • What are buying signals?

    Indicators that show a prospect is interested in purchasing a product or solution, based on the prospect’s own engagement on a website, media site, social channel, community or live event.

  • Signal-based prospecting

    Identifies and engages prospects based on behavioral and intent signals on and off the website, using a mix of outbound channels (emails, LinkedIn, phone calls).

  • What is a signal in sales?

    Data points indicating a prospect’s interest or readiness to buy.


  • Signal-Based Selling

    Leverages intent data to prioritize and engage prospects who are part of a target account (ICP account)'s buying group.

  • Signal-based marketing

    Filtering to ensure that over 60% of all ads served are visible to your target audience or buyers as soon as they get to a new website or page without scrolling down on the page. This increases the likely engagement with your target buyer personas through your ABM or retargeting ads.

  • What is signal-based selling?

    Leveraging intent data to prioritize and engage prospects who are part of a target account (ICP account)’s buying group.

  • What is signal-based targeting?

    Focusing outreach efforts on prospects that are part of the ideal customer profile (ICP) showing purchase intent.

  • What is Signal-based prospecting?

    Signal-based prospecting, also known as trigger-based prospecting, is a sales strategy that leverages buyer intent data to identify and engage with high-potential prospects. It focuses on using signals a potential customer shows as a trigger to connect with them at the most appropriate time, making the outreach relevant. 

Website Visitor Tracking

Slack Features

  • How to see who is visiting your website

    Use analytics tools like Google Analytics or specialized tracking software that can also de-anonymize site traffic (e.g. Kwanzoo).

  • Website visitor tracking tools free

    Options include Google Analytics, Hotjar, and SimilarWeb.Identify Your B2B Website Visitors: Tools and techniques to de-anonymize B2B website traffic, revealing visitor identities for targeted follow-up.

  • Website Visitor Identification Software

    Software: Platforms that unmask anonymous website visitors, providing contact details and behavioral insights.

  • Website Visitor Tracking Tools

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  • Track Website Visitors

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  • Visitor Tracking

    Collects data on website visitors’ activities, such as pages viewed, time spent, and referral sources.

  • Web Visitor Tracking

    Analyzes visitor journeys across a website to optimize user experience and lead generation.

  • Website Unique Visitors

    A Metric representing individual users who visit a website within a specific timeframe.

  • How to Track Website Visitors

    Implement analytics tools or specialized software (e.g., VisitorTrack) to capture visitor data and behavior.

  • Identify Web Visitors

    Techniques to determine the identity of anonymous website visitors for sales and marketing purposes.

  • Website Visitor Tracking Software

    Software: Platforms that unmask anonymous website visitors, providing contact details and behavioral insights.

  • How to add someone to an existing Slack conversation

    A person who visits your website more than once within a defined period of time.

  • Does Slack show your location?

    Slack doesn’t share location unless explicitly enabled.

  • Do you have to pay for Slack?

    Free version available; paid plans offer advanced features.