Kwanzoo April News Update

Take a look at the latest upcoming news and events from Kwanzoo in April 2015:

[Webinar] Email Retargeting 101: Nurture Beyond Your Inbox

Email Retargeting 101 Webinar

Increase nurture touches from 2x per month via email to 30x per month via email retargeted display ads. Re-engage inactive and unsubscribed users on your email lists,and reach new prospects sourced through 3rd party email lists. Continue reading

Good Analytics for Retargeting Programs

So you’re running display and retargeting campaigns. You have your budgets set, your creatives planned, and your offers ready. You’re good to go, right?

Not necessarily. Setting up your campaign is all well and good, but running a successful retargeting or display campaign requires, first and foremost, good analytics.

Good Analytics

Here at Kwanzoo, we’ve built one of the most extensive analytics interfaces in the industry. Here are a few key metrics that we consider essential for campaign success.

Budgeting & Spend Metrics

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How to be a Better Marketer in 2015

It’s been another exciting year here at Kwanzoo. As we wrap up 2014, we thought it would be useful to explore some ideas and strategies on what might make us better marketers in the new year! At Kwanzoo, we market to B2B organizations, from large enterprises to technology startups. Whether you are a B2B or a “considered purchase” B2C marketer, a lot of what we do at Kwanzoo should be of interest to you too? We certainly think so! Here are FIVE Ways we hope to be better marketers in 2015. What are your plans? Please drop us a note below!

Consume and Create Great Content

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Retargeting’s Best of the Best: The Year’s Top Posts

Retargeting continues to be an important strategy for boosting demand and accelerating the pipeline and sales for both B2B and “Considered Purchase” B2C marketers. As the year draws to a close, we thought it would be useful to put together the “Best Of” posts and webinars from around the web on Retargeting.

Just Getting Started

Are you new to retargeting? Start with these, so you get the basics down before you launch your first campaign:

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Kwanzoo November Release – New Features and Enhancements

All of us at Kwanzoo are excited to announce our November release, with several improvements, enhancements and new features.

1. ENHANCED ELOQUA RETARGETING:

Kwanzoo now provides support for removing known Eloqua contacts from your site, email or CRM retargeting pool. Our campaigns will now fire a retargeting conversion pixel that identifies known Eloqua contacts and removes them as soon as they are served ads. This enables more efficient media buying, which can now be limited to net-new prospects (who are not already in Eloqua). Kwanzoo Site Retargeting settings Kwanzoo advanced settings for Eloqua retargeting pixel Continue reading