So you’re running display and retargeting campaigns. You have your budgets set, your creatives planned, and your offers ready. You’re good to go, right?
Not necessarily. Setting up your campaign is all well and good, but running a successful retargeting or display campaign requires, first and foremost, good analytics.
Here at Kwanzoo, we’ve built one of the most extensive analytics interfaces in the industry. Here are a few key metrics that we consider essential for campaign success.
Budgeting & Spend Metrics
It’s been another exciting year here at Kwanzoo. As we wrap up 2014, we thought it would be useful to explore some ideas and strategies on what might make us better marketers in the new year! At Kwanzoo, we market to B2B organizations, from large enterprises to technology startups. Whether you are a B2B or a “considered purchase” B2C marketer, a lot of what we do at Kwanzoo should be of interest to you too? We certainly think so! Here are FIVE Ways we hope to be better marketers in 2015. What are your plans? Please drop us a note below!
Consume and Create Great Content
Retargeting continues to be an important strategy for boosting demand and accelerating the pipeline and sales for both B2B and “Considered Purchase” B2C marketers. As the year draws to a close, we thought it would be useful to put together the “Best Of” posts and webinars from around the web on Retargeting.
Just Getting Started
Are you new to retargeting? Start with these, so you get the basics down before you launch your first campaign:
All of us at Kwanzoo are excited to announce our November release, with several improvements, enhancements and new features.
1. ENHANCED ELOQUA RETARGETING:
Kwanzoo now provides support for removing known Eloqua contacts from your site, email or CRM retargeting pool. Our campaigns will now fire a retargeting conversion pixel that identifies known Eloqua contacts and removes them as soon as they are served ads. This enables more efficient media buying, which can now be limited to net-new prospects (who are not already in Eloqua). Kwanzoo advanced settings for Eloqua retargeting pixel Continue reading
As the end of year approaches, many B2B and considered-purchase B2C demand marketers are planning where to allocate their program dollars in 2015. Display campaigns, especially with retargeting, now offer a great way to drive both “net new” top-of-funnel leads, and accelerate the existing pipeline with nurture through display. What’s holding things up? Here at Kwanzoo, we have helped more than a few marketers get past these common pitfalls of traditional display campaigns:
- High cost per lead – Typical banner-based display ads tend to not deliver on CPL goals. Kwanzoo’s in-banner form ads convert 30% or more better against the same audience.
- Inefficient targeting – Not utilizing data, poor media buying, irregular campaign monitoring, incomplete filters, creative issues can all cause low engagement rates. We take all of this very seriously, so our customers can count on us.
- Lack of transparency – marketers often lack insight into how their display campaigns are really being run or targeted. We’ve made it our mission to not just deliver results, but educate our customers every step of the way. Our detailed Budget and ROI modelers break it all down for you. And our campaign reporting directly inside the platform helps you stay on top of both your spend and ROI.