From 15 to One: Simple and Versatile Demand Marketing

Scott Brinker (@chiefmartec) has just released his new 2014 Marketing Technology Supergraphic with 947 companies, in 43 categories, across 6 major classes! We are excited for Kwanzoo to be placed in the “Display Advertising” category within the Marketing Experiences class.

As Scott himself points out, many solutions can fall in more than one category. Although he had to pick one category in which to place each company, we took a closer look, and realized that Kwanzoo in fact has capabilities spanning 15 (!) categories including Video Ads and Marketing, Mobile Marketing, Email Marketing, and Marketing Analytics (see picture below).

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Kwanzoo Ranked in the Top 2% on Slideshare

We are super excited. Kwanzoo was just ranked in the top 2% of most-watched B2B and B2C marketing content on Slideshare for 2013! We pride ourselves on providing a wide variety of high-quality, informative resources for demand marketers. Here’s a recap of our most-viewed resources:

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The 2014 Marketing Tech Supergraphic: Key Takeaways for Demand Marketers

Enterprise marketers, whether B2B or B2C, will tell you that Marketing Tech is one confusing space. And we have a new Supergraphic from Scott Brinker (@chiefmartec) that confirms the explosion of marketing tech, with 947 companies, in 43 categories, across 6 major classes!

It’s no wonder that CMOs want their teams to get more savvy about marketing technology. The challenge for marketers is to not get overwhelmed and make the right tech investments at the right time. Get more done with less, simplify their lives, and simultaneously demonstrate compelling marketing ROI to their management.

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A B2B Marketing Manifesto for 2014

Kwanzoo is kicking off the new year with our own B2B Marketing Manifesto. We are passionate about building marketing technology that our customers will want to use every day. And we are also B2B marketers ourselves.

man·i·fes·to [man-uh-fes-toh]
noun, plural man·i·fes·toes
a public declaration of intentions, opinions, objectives, or motives, as one issued by a government,sovereign, or organization.

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New Features – Enhanced Campaign Management and Managed Campaigns – December 2013

We are pleased to announce two key features that are part of our latest release. These features are a result of our work with more enterprise customers, as well as their media agency and ad network partners. We also have built out some capabilities to streamline the process of running retargeting and display campaigns with multiple parties involved – our customers, our in house operations team, as well as strategic retargeting and real-time-bidding (RTB) partners.

1. Enhanced Campaign Process Management

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