Smart Engagement Marketing

5 Steps for Better Lead Nurturing [Guest Post]

This is a guest post from our friends at Kapost - The Content Marketing Software Platform

Your company blog is stellar, social media channels are active, website visits are up, and good leads are entering your marketing automation system. So what happened? Everything seems just grand–well, at least at the top of the funnel. But once you start “nurturing” those leads with email blasts and product announcements, your conversion rates start to slip. The most promising prospects unsubscribe. All those leads you worked so hard to attract turn into missed opportunities. Read more

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Generate More Leads from the Google Display Network (GDN)

Increasing top-of-funnel lead conversions is a top priority for most enterprise marketers. Kwanzoo’s rich-media based lead generation ads support in-banner lead forms, that capture lead data directly in the ad unit, and then move them quickly into enterprise lead management systems.

Kwanzoo’s in-banner lead forms are now approved by Google to capture personally identifiable information (PII) directly within the ad unit, subject to certain guidelines. As a demand marketer, you now have Google’s large display inventory available to you, to help boost your lead conversions versus more traditional banner ad approaches.

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Kwanzoo Resources

We’ve created a number of helpful guides, webinars, presentations and tools to help you accelerate and optimize your demand:

TOOL KITS & GUIDES
NEWSLETTERS
WEBINARS & PRESENTATIONS
TUTORIALS

How-To Videos
Step-by-Step Guides

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[Download] The 5 Steps to Engaging Nurture Programs

For our latest content piece, we’ve partnered with LeadMD to provide you with a helpful guide on how to build engaging nurture programs. For your own FREE copy, just fill out the quick download form below.

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