3 Display Programs You Need In 2015

As the end of year approaches, many B2B and considered-purchase B2C demand marketers are planning where to allocate their program dollars in 2015. Display campaigns, especially with retargeting, now offer a great way to drive both “net new” top-of-funnel leads, and accelerate the existing pipeline with nurture through display. What’s holding things up? Here at Kwanzoo, we have helped more than a few marketers get past these common pitfalls of traditional display campaigns:

  1. High cost per lead – Typical banner-based display ads tend to not deliver on CPL goals. Kwanzoo’s in-banner form ads convert 30% or more better against the same audience.
  2. Inefficient targeting – Not utilizing data, poor media buying, irregular campaign monitoring, incomplete filters, creative issues can all cause low engagement rates. We take all of this very seriously, so our customers can count on us.
  3. Lack of transparency – marketers often lack insight into how their display campaigns are really being run or targeted. We’ve made it our mission to not just deliver results, but educate our customers every step of the way. Our detailed Budget and ROI modelers break it all down for you. And our campaign reporting directly inside the platform helps you stay on top of both your spend and ROI.

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Kwanzoo Exhibits at Oracle OpenWorld 2014 [and the 50 PowerBank Giveaway]

Kwanzoo is excited to announce that we will be exhibiting at this year’s Oracle OpenWorld conference, to be held on September 28 to October 2, 2014 at the Moscone Center in San Francisco, CA. This conference brings together over 60,000 business and technology professionals from around the world to discuss best practices, latest technologies, and innovations in marketing across the Oracle Marketing Cloud. Continue reading

LinkedIn Buys Bizo: What Does It Mean for B2B Marketing?

We all heard some exciting news this week from our friends at Bizo. After a 6 year journey, they were acquired for $175M by LinkedIn. As fellow travelers serving a growing audience of B2B marketers, we have gotten to know the Bizo folks well.

Both Bizo and Kwanzoo were early participants in the Oracle Appcloud. We have both been innovating where display meets marketing automation. We talk often at industry conferences. We serve mutual B2B customers, with display campaigns on the Bizo network powered by Kwanzoo rich media ads, as well as by Kwanzoo’s use of Bizo data through real-time-bidding (RTB) platforms for our clients.

We think the Bizo acquisition by LinkedIn will impact the overall B2B advertising market in several  interesting ways. While LinkedIn clearly has some strategic goals, we see some tactical disruption in the market that B2B marketers will want to know about. First a quick deal recap.

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Eliminate Double-Counting of Display Conversions with In-Banner Form Ads

For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent conversion events on their website.

The main obstacle marketers face is their inability to connect a specific display ad with the conversion, viz: purchasing a product or service, signing up for a webinar, or downloading an ebook. The key question for them: how can this linkage be established, when they can’t control how their prospects might behave, or predict the exact time and place of a conversion action?  Continue reading

Predictive Modeling for Top-of-Funnel B2B Demand Generation

Over the past few months, we have been watching with great interest several new companies in the “predictive analytics” space. We have met with several of them at the recent Marketo Summit 2014 in San Francisco, and the SiriusDecisions Summit 2014 in Orlando.

During these summits, we spoke with the companies to see how we could generate predictive B2B target account lists and contact lists for our customers as follows:
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