How to be a Better Marketer in 2015

It’s been another exciting year here at Kwanzoo. As we wrap up 2014, we thought it would be useful to explore some ideas and strategies on what might make us better marketers in the new year! At Kwanzoo, we market to B2B organizations, from large enterprises to technology startups. Whether you are a B2B or a “considered purchase” B2C marketer, a lot of what we do at Kwanzoo should be of interest to you too? We certainly think so! Here are FIVE Ways we hope to be better marketers in 2015. What are your plans? Please drop us a note below!

Consume and Create Great Content

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Retargeting’s Best of the Best: The Year’s Top Posts

Retargeting continues to be an important strategy for boosting demand and accelerating the pipeline and sales for both B2B and “Considered Purchase” B2C marketers. As the year draws to a close, we thought it would be useful to put together the “Best Of” posts and webinars from around the web on Retargeting.

Just Getting Started

Are you new to retargeting? Start with these, so you get the basics down before you launch your first campaign:

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Kwanzoo November Release – New Features and Enhancements

All of us at Kwanzoo are excited to announce our November release, with several improvements, enhancements and new features.

1. ENHANCED ELOQUA RETARGETING:

Kwanzoo now provides support for removing known Eloqua contacts from your site, email or CRM retargeting pool. Our campaigns will now fire a retargeting conversion pixel that identifies known Eloqua contacts and removes them as soon as they are served ads. This enables more efficient media buying, which can now be limited to net-new prospects (who are not already in Eloqua). Kwanzoo Site Retargeting settings Kwanzoo advanced settings for Eloqua retargeting pixel Continue reading

Kwanzoo Exhibits at Oracle OpenWorld 2014 [and the 50 PowerBank Giveaway]

Kwanzoo is excited to announce that we will be exhibiting at this year’s Oracle OpenWorld conference, to be held on September 28 to October 2, 2014 at the Moscone Center in San Francisco, CA. This conference brings together over 60,000 business and technology professionals from around the world to discuss best practices, latest technologies, and innovations in marketing across the Oracle Marketing Cloud. Continue reading