[Note: This is Part 3 of a 5-part post. You can read Part 1 here and Part 2 here. We will have a new post up each week! Want to be notified when the next post is up? Just enter your email address and hit “Subscribe”, or follow @kwanzoo on Twitter.]

The Exploration So Far – A Quick Recap
As we work with marketers at mid-to-large enterprises, Kwanzoo sees five key themes for 2012. First, marketers are looking for ways to maximize the value of their Revenue Performance Management (RPM) investment. Second, marketing teams are seeking new approaches to boosting productivity of their staff and resources by re-thinking traditional campaign design, and re-using campaign components across channels. We noted new opportunities to enable rapid multichannel campaign execution and accelerate the sales funnel. We see significant interest in delivering interactive user experiences that are more targeted by tapping into intelligence inside RPM systems – applying Account-based Targeting (or Relationship Targeting) techniques. Read more

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