There's a better way to Go-to-market.

There's a better way to Go-to-market.

Stop the Tech OverSpend.

All the ABM You Need in One Package

The Backbone Platform to integrate all data and tools for B2B Pipeline Development

Our Account-based platform supports key stakeholders across marketing, sales, and success while delivering high quality website leads, 1000s of in-market accounts, and enriched account and buyer data directly into the MAP and CRM.


A simple Sales UI provides actionable insights to SDRs, BDRs, Sales and Account Management so they drive more pipeline and revenue.

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Grow Your Pipeline with the Kwanzoo Platform

  • Identify and Prioritize the RIGHT Buyers for Sales Outreach

    • Net New Buyers with REAL Buyer Identity directly off your website
    • Buyers Verified across Multiple Email Sources
    • Buyers Ranked for High Value (e.g., Demo/Pricing or Contact Us Page Visits)
    • Buyers Validated to Fit the Account ICP and Target Personas
    • Measure Buyer Influence on Pipeline Growth

  • Prioritize the RIGHT Accounts Showing Buying Signals

    • Deeper Buying Signals - Go beyond account rank to show site location, division, project
    • Accounts Verified for the correct name, domain, revenue, industry, and more
    • Combined Account Rank across multiple intent data sources and providers
    • Account Fit with ICP with regular add and refresh
    • Measure Influence of Accounts with Buying Signals on Pipeline Growth

  • Fill Your MAP and CRM with the RIGHT Account and Buyer Data

    • Unlimited account and contact data (for ICP accounts)
    • Monthly refresh of all data
    • 10.4MM accounts, 101MM+ B2B and 159MM+ B2C profiles
    • 100% verified and complete records for all data provided
    • Save up to 80% on data costs

  • Reach and Engage Buyers with the RIGHT Messages

    • Serve 1:1 targeted display ads to specific buyers & accounts
    • Compare and optimize message themes to achieve outcomes
    • 20% lower media costs vs. other market players
    • 4X-5X lower media costs vs. LinkedIn ABM Ads
    • Measure the impact of ad spend on pipeline and revenue

  • Grow Your Pipeline with the RIGHT Insights

    • Single lens view across marketing, sales, customer success
    • 167+ Connectors to Go-to-Market (GTM) platforms and tools
    • Account-based (ABM) and Impact dashboards for all users
    • Connect to Product Usage, Finance, and other systems
    • Roll-up Reporting across Lines of Business and Agency Clients

Account-based GTM that works across all of your teams.

Account-based GTM

that works across all

of your teams.


As a Chief Marketing Officer, you prioritize accurate measurement and attribution for your Go-to-Market programs. Measuring your account engagement, revenue in your pipeline, and conversion rates for Marketing Qualified Accounts (MQAs) is easy with Kwanzoo. Use account scoring dashboards to prioritize accounts for your sales team. Integrate Salesforce dashboards with predictive analytics, budget intent, and AI modeling to identify new accounts likely to convert in real time.



Utilize actionable account insights provided by AI to select the right accounts for outreach by integrating all of your account data in one place. Identify in-market accounts based on predictive analytics and budget intent data, and target people at the right job titles based on IP and cookie data. The MQA (marketing qualified account) scoring dashboards help you identify ready-to-convert accounts and pass them on in real time to your sales team.



Use IP and cookie-based technology to deliver ads to entire buying groups. Predict accounts and prospects most likely to convert using budget intent data, predictive analytics, and engagement data. Unify your advertising and website analytics data with AI-driven scoring to identify and prioritize active accounts and personalize messaging based on past behaviors.



Connect marketing data from all your data sources (Salesforce, MAP, Website Analytics, Ad Data, Google Analytics, 3rd Party) in one place, and get complete marketing intelligence across all your data. Get unified dashboards with all your account engagement and AI-driven prioritization data directly inside of Salesforce, and streamline reporting directly into the dashboards of your choice. 



Integrate Salesforce and MAP, and get complete marketing intelligence across all your data. Utilize your lead-scoring and account-scoring dashboards to identify MQAs (marketing qualified accounts) and buying teams at specific accounts so that your sales team can follow up. Make sales outreach easier with Salesforce dashboards powered by AI.



As a Chief Marketing Officer, you prioritize accurate measurement and attribution for your Go-to-Market programs. Measuring your account engagement, revenue in your pipeline, and conversion rates for Marketing Qualified Accounts (MQAs) is easy with Kwanzoo. Use account scoring dashboards to prioritize accounts for your sales team. Integrate Salesforce dashboards with predictive analytics, budget intent, and AI modeling to identify new accounts likely to convert in real time.



Utilize actionable account insights provided by AI to select the right accounts for outreach by integrating all of your account data in one place. Identify in-market accounts based on predictive analytics and budget intent data, and target people at the right job titles based on IP and cookie data. The MQA (marketing qualified account) scoring dashboards help you identify ready-to-convert accounts and pass them on in real time to your sales team.



Use IP and cookie-based technology to deliver ads to entire buying groups. Predict accounts and prospects most likely to convert using budget intent data, predictive analytics, and engagement data. Unify your advertising and website analytics data with AI-driven scoring to identify and prioritize active accounts and personalize messaging based on past behaviors.



Connect marketing data from all your data sources (Salesforce, MAP, Website Analytics, Ad Data, Google Analytics, 3rd Party) in one place, and get complete marketing intelligence across all your data. Get unified dashboards with all your account engagement and AI-driven prioritization data directly inside of Salesforce, and streamline reporting directly into the dashboards of your choice. 



Integrate Salesforce and MAP, and get complete marketing intelligence across all your data. Utilize your lead-scoring and account-scoring dashboards to identify MQAs (marketing qualified accounts) and buying teams at specific accounts so that your sales team can follow up. Make sales outreach easier with Salesforce dashboards powered by AI.



As a Chief Marketing Officer, you prioritize accurate measurement and attribution for your Go-to-Market programs. Measuring your account engagement, revenue in your pipeline, and conversion rates for Marketing Qualified Accounts (MQAs) is easy with Kwanzoo. Use account scoring dashboards to prioritize accounts for your sales team. Integrate Salesforce dashboards with predictive analytics, budget intent, and AI modeling to identify new accounts likely to convert in real time.



Utilize actionable account insights provided by AI to select the right accounts for outreach by integrating all of your account data in one place. Identify in-market accounts based on predictive analytics and budget intent data, and target people at the right job titles based on IP and cookie data. The MQA (marketing qualified account) scoring dashboards help you identify ready-to-convert accounts and pass them on in real time to your sales team.



Use IP and cookie-based technology to deliver ads to entire buying groups. Predict accounts and prospects most likely to convert using budget intent data, predictive analytics, and engagement data. Unify your advertising and website analytics data with AI-driven scoring to identify and prioritize active accounts and personalize messaging based on past behaviors.



Connect marketing data from all your data sources (Salesforce, MAP, Website Analytics, Ad Data, Google Analytics, 3rd Party) in one place, and get complete marketing intelligence across all your data. Get unified dashboards with all your account engagement and AI-driven prioritization data directly inside of Salesforce, and streamline reporting directly into the dashboards of your choice. 



Integrate Salesforce and MAP, and get complete marketing intelligence across all your data. Utilize your lead-scoring and account-scoring dashboards to identify MQAs (marketing qualified accounts) and buying teams at specific accounts so that your sales team can follow up. Make sales outreach easier with Salesforce dashboards powered by AI.


According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, or ABM, marketing see larger deal sizes from target accounts. 

Drive more Demand with account-based omni-channel programs.

Go beyond traditional demand generation by engaging with prospective buying teams at target accounts. Tie account-specific ads and retargeting to account-based website engagement and personalization. From your engagement data, identify Marketing Qualified Accounts, prioritize accounts for sales, and pass them through Salesforce UIs to your SDRs.

Generate Qualified Traffic with Account-Based Advertising

Identify and engage your prospective customers at scale. Account-based advertising is the second most effective way to generate qualified traffic after marketing emails. Kwanzoo specializes in identifying and delivering ads to your target accounts and personas.

Re-engage & Convert More Buyers with Retargeting.

Retargeting, or re-marketing, is online display advertising designed to keep conversations flowing after buyers have disengaged or bounced from a company’s website or other 1st party digital properties (e.g., a microsite). 


For most B2B websites, only 2.35% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 97%+ of users who left the site.

Generate Qualified Traffic with Account-Based Advertising

Identify and engage your prospective customers at scale. Account-based advertising is the second most effective way to generate qualified traffic after marketing emails. Kwanzoo specializes in identifying and delivering ads to your target accounts and personas.

Align Across All Your Teams

Unify your marketing and sales teams with KPIs and shared data across departments

Gain Back Data Prep Time

Automated data prep and better integration leave more time to plan and optimize

Understand Buyer Engagement

Optimize messaging and resources to meet customers' needs

Identify & Reallocate Wasted Spend

Reallocate spend based on real-time program performance 

Drive More Demand with Account-based Omnichannel Programs

Go beyond traditional demand generation by engaging with prospective buying teams at target accounts. Tie account-specific ads and retargeting to account-based website engagement and personalization. From your engagement data, identify Marketing Qualified Accounts, prioritize accounts for sales, and pass them through Salesforce UIs to your SDRs.

Generate Qualified Traffic with Account-based Advertising

Identify and engage your prospective customers at scale. Account-based advertising is the second most effective way to generate qualified traffic after marketing emails. Kwanzoo specializes in identifying and delivering ads to your target accounts and personas.

Learn More

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, or ABM, marketing see larger deal sizes from target accounts. 

Personalize your buyers experience;

Account-Based Website Personalization

Customize a prospective buyer’s experience on your website, based on the buyer’s company, buyer’s company’s industry, how the buyer accessed your site (referrer URL), other buyer company (or account) segmentation data, and more.

Behavior-Based Retargeting Personalization

Personalize a prospective buyer's advertising experience based on their previous interactions with your content.  Align future content based upon the actions observed thus far across the accounts or buyers' journey.

Access all Go-to-Market program data in the Kwanzoo Sales UI.

Get all your program data efficiently in a web UI or directly in Salesforce. Prioritize accounts by engagement level and AI modeling, and easily filter your data by date range, activity, number of buyers, and more.

See it in Action

Kwanzoo consistently delivers the deepest account resolution

on your website. 

Our technology uses cascading tag calls across multiple 3-rd party cookie and IP data providers to resolve more account identities from your anonymous website traffic. 

Re-engage and Convert More Buyers with Retargeting

Retargeting, or re-marketing, is online display advertising designed to keep conversations flowing after buyers have disengaged or bounced from a company’s website or other 1st party digital properties (e.g., a microsite).


For most B2B websites, only 2.35% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 97%+ of users who left the site.

Learn More

Turn GTM Programs into Actionable Insights to enable sales engagement.

Kwanzoo's enables revenue-generating teams by converting known and anonymous buyer engagement into Marketing Qualified Accounts for sales and success to pursue.

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based GTM see larger deal sizes from target accounts. 

Align Across All Your Teams

Unify your marketing and sales teams with KPIs and shared data across departments

Gain Back Data Prep Time

Automated data prep and better integration leave more time to plan and optimize

Understand Your Buyer Engagement

Optimize messaging and resources to meet customers' needs

Identify + Reallocate Wasted Spend

Reallocate spend based on your program performance in real-time

Access all Go-to-Market program data in the Kwanzoo Sales UI.

Get all your program data in an easily-accessible in a web UI or directly in Salesforce. Prioritize accounts by engagement level and AI modeling, and easily filter your data by date range, activity, number of buyers, and more.

See it in Action

Access all Go-to-Market program data in the Kwanzoo Sales UI.

Get all your program data in an easily-accessible in a web UI or directly in Salesforce. Prioritize accounts by engagement level and AI modeling, and easily filter your data by date range, activity, number of buyers, and more.

See it in Action
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