Marketing

and Sales Optimization.

Marketing and Sales Optimization.

Drive growth by optimizing performance, impact, advocacy and loyalty.

Kwanzoo's analytics and insights capabilities allow for specific marketing, sales & success optimization by integrating data from all revenue operations applications and data sources to allow you to report and optimize awareness, consideration, purchase, and advocacy activities. You will have easy access to your program metrics and trends positioned against business KPI's to create optimization insights across the entire customer journey.  Giving you one central location to manage marketing and sales impact on the business.

Tie marketing performance to business impact, instantly.

Web and Social Optimization

The connection points formed by your site, SEO strategy, and social media pages can allow customers to find, interact, purchase, and share their views with you. Kwanzoo enables you to think of organic marketing in the same way you think of advertising. Our holistic approach allows you to see how paid and organic marketing activities interact, boost your best content, optimize quality traffic, and track dwell times and buzz.

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Cross-Channel

Demand Generation Optimization.

From search and social to display, email, and TV, modern marketing is inherently cross-channel. But is your reporting and optimization? For most marketers, the deluge of tools and reports adds up to cross-channel confusion. With Kwanzoo, your teams can get a clear panoramic view of all campaigns and channels in one place – complete with KPIs, insights, and alters so it’s easy to know which campaigns to double down on, which ones to pause, and know-how each one of your channels interacts. Bring your awareness, consideration, and conversation into focus.

Connect all of your marketing data in

one place.

Web and Social Optimization

The connection points formed by your site, SEO strategy, and social media pages can allow customers to find, interact, purchase, and share their views with you. Kwanzoo makes you think of organic marketing in the same way you think of advertising. Our holistic approach allows you to see how paid and organic marketing activities interact, boost best content, optimize quality traffic, and track dwell times and buzz.

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Understand Your Buyer Engagement

Optimize messaging and resources to meet customers' needs

Gain Back Data Prep Time

Automated data prep and better integration leave more time to plan and optimize

Identify & Reallocate Wasted Spend

Reallocate spend based on your program performance in real-time

Better Align Across All Teams

Unify your marketing and sales teams with KPIs and shared data across departments

Audiences Buying Groups Personas Products Creatives + Messaging Content + Traffic Analyses Programs “

I have everything I have ever needed to make educated decisions at my fingertips, I am truly a data-driven CRO.

Gregory Kotovos

CRO, Kwanzoo