For some time now, B2B buyers have been spending more time online to research potential solutions, before they talk to a salesperson. At the same time, the number of influencers involved in B2B purchase decisions has continued to grow, leading to longer and more complex buying cycles.
As a B2B marketer, the more insights you have available on your buyers and their research process before they buy, the more likely that you Sales team finds success in landing them as a customer.
Kwanzoo GTM provides unique buyer and intent data, activates first party audiences, and consolidates and integrates all your go-to-market platforms and tools, to deliver actionable insights that drive pipeline and revenue. A typical B2B buyer is tracked across multiple platforms and tools. A marketing automation platform (MAP) such as Hubspot or Pardot tracks email opens and clicks by specific buyers. The same buyer may also receive an email from a Sales engagement platform (e.g. Salesloft). Thus there are multiple point tools that each separately track a buyer’s engagement with the brand.
Our GTM Platform uniquely brings together buyer engagement and activity data from multiple tools (e.g. Marketing Automation, Sales Engagement, ABM) to build out a unified buyer journey. Activities tracked include ad clicks, website visits, and sales email opens, clicks and meetings.
Our new Buyer Resolution capability can resolve up to 30% of a site’s USA traffic down to the individual buyer with full PII (name, email, and for many their phone, LinkedIn URL).
The Unified Intent Analytics (UIA) App from Kwanzoo enables B2B marketers to capture and combine intent data from multiple third party intent data providers to make the data truly actionable for their SDR and BDR teams.
Customized exactly to YOUR business.
Kwanzoo’s Unified Intent helps you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies.
Complete and actionable for your marketing, sales and success teams. They can each generate the right set of Intent accounts for their specific needs. Apply a range of filters and source the right Intent account list for their use case.
Case Study
This Mid-Market Company provides web content management and analytics solutions while generating over $400MM in annual revenues. Their $200MM enterprise line-of-business has standardized on Kwanzoo as their enterprise GTM backbone. By moving to Kwanzoo, they’ve cut their GTM infrastructure costs by 50%, media costs by 20%, and data costs by 80%. In 2023, they’re eliminating NINE different point tools across marketing and sales while bringing critical GTM execution back from their agencies into their in-house teams.
