Signals & Agents
Agentic GTM analytics.
Turn buyer intent signals into pipeline, on autopilot.
Your 14+ Kwanzoo AI GTM agents are running every day - capturing signals, scoring leads, writing personalized messages, syncing to campaigns. Agentic GTM Analytics is the AI GTM agent monitoring layer that tells you whether all of it is actually working, phase by phase, agent by agent, source by source.
Most agentic GTM platforms run as a black box. Signals fire. Agents run. Something breaks. You find out three days later when your reps notice the queue is empty. Agentic GTM Analytics is the GTM pipeline analytics layer that closes that gap - one watchtower, every signal, every agent, every send, with real-time status and automatic warnings so nothing silently fails.
INTENT SIGNALS
Impact Intent signal analytics B2B teams can act on, right now.
Live across the Kwanzoo agentic GTM platform today.
2,300+
Leads surfaced today, across all signal sources
7
Intent signal channels unified in one view
12k+
Personalized touches sent monthly through the agentic pipeline
99.9%
Agent pipeline uptime tracked phase-by-phase
WHY AGENTIC GTM NEEDS OBSERVABILITY
Your agents are running. You have no idea if they are running correctly.
You invested in an agentic GTM. You set up the Signals Hub. You turned on 14+ agents. Now what? Most revenue teams have no answer to that question. They run blind.
Your scoring agent runs. You think it ran correctly. It did not.
A personalization run timed out at 3 AM. Half your leads got scored without a message. They sat in the queue for two days with no outreach. Your reps never knew. Nobody flagged it. The Leads and Accounts Exception agent should have caught it - but nobody checked whether it ran.
A signal source went idle. Your lead volume quietly dropped 40%.
Your Offsite Intent Leads source stopped returning data on Tuesday. By Thursday you had half your normal lead volume. Your SDRs assumed the market was slow. It was not. The source was idle. An alert would have caught it Tuesday morning.
Your reps are asking why the queue is empty. The answer is buried in a log file.
The Campaign Sync agent did not export last night. The HubSpot CRM deal suppression did not run. Leads that should have been suppressed went into sequences. Existing pipeline got re-engaged. Your ops team is now manually cleaning up. This is what running agentic GTM without a watchtower looks like.
Reply rates dropped and nobody knows which campaign changed.
Three new email campaigns launched this month. Reply rates dropped. Your reps blame the list quality. Marketing blames the messaging. The real answer is one campaign is outperforming the others by 3X - and nobody can see it because the data is spread across email, linkedin and a spreadsheet.
What is Agentic GTM analytics?
Agentic GTM analytics is the observability and performance layer that sits across your entire Kwanzoo AI GTM agent fleet - showing revenue teams the live status of every signal source, every agent phase, and every outbound send in one control tower.
Your Kwanzoo Signals Hub captures five signal streams: person-level website visitor ID, offsite intent leads, contact monitoring, social monitoring, and account intelligence. Your 14+ AI GTM agents - Hiring Signals, Contact-Level Intent, Scoring, Personalization, Campaign Sync, Leads and Accounts Exception, LinkedIn Connections - act on those signals every day.
Agentic GTM analytics tells you whether all of that is running correctly. It is not a reporting tool. It is a watchtower. One pane of glass over every agent, every phase, every send - with real-time status, automatic warnings, and fail-safe guardrails so nothing silently breaks before it reaches your reps.
THE KWANZOO AGENTS AGENTIC GTM ANALYTICS MONITORS
Every Kwanzoo AI GTM agent. Observable.
Agentic GTM Analytics monitors every agent in the Kwanzoo pipeline. Here is what each one does and what the watchtower tracks about it.
Hiring Signals agent
Detects ICP companies hiring for roles that signal active buying intent. Analytics tracks: lead volume sourced, ICP match rate, and source idle detection.
Contact-Level Intent agent
Website, offsite, and social intent at the person level - across people and companies. Analytics tracks: signal volume by stream, topic trending, and cross-source deduplication overlap.
Scoring agent
Multi-signal scoring tuned to your funnel. Analytics tracks: tier distribution, profile-fit rate, scoring run status, and fail-closed guardrail triggers.
Personalization agent
Researches each lead and writes the outreach angle. Analytics tracks: personalization completion rate, timeout flags, and per-run status so stalled runs are caught before export.
Campaign Sync agent
Routes qualified leads to the right email and LinkedIn sequence at the right moment. Analytics tracks: leads exported per channel, eligible vs exported count, and skip reasons.
Leads and Accounts Exception agent
Catches broken data, dropped follow-ups, and misrouted leads. Analytics tracks: exception volume, types, and resolution status.
LinkedIn Connections agent
Surfaces warm paths into target accounts from your team's network. Analytics tracks: connection signal volume and ICP match rate.
HubSpot CRM sync
Syncs deals and suppresses existing pipeline from outbound. Analytics tracks: deals fetched, suppression count, and sync run status.
Kwanzoo AI GTM Agents
How the Signals and Agents Work Together
Fourteen standard agents organized into seven layers. The Orchestrator coordinates the rest. Signal-capture agents feed Exclusion, which feeds Scoring, which feeds Content, which feeds Delivery, which feeds the Dashboard. Every agent is customizable - swap delivery channels, plug in your own signals, tune scoring weights - without breaking the flow.
Step 1 - Orchestrator kicks off
The Orchestrator triggers the daily flow at the time you've set. Every downstream agent runs in sequence under its coordination.
Step 2 - Signal capture
Kwanzoo Intent picks up that a VP of Engineering at a Healthcare account viewed your pricing page on Tuesday. Company Jobs Intent reads a new posting at the same account - title generic, body referencing "Snowflake-based clinical data lake" - and flags it as a funded data platform initiative.
Company News Intent notices the same account just filed a 10-K mentioning a digital modernization program. Custom signals adds your 6sense intent score for the account.
Step 3 - Exclusion
Account-exclusion confirms the account isn't on your customer or suppression list. Lead-exclusion confirms the VP isn't unsubscribed, hasn't bounced, and the title/work email/LinkedIn all check out.
Step 4 - Scoring (Lead-Scoring).
Lead-Scoring weighs the pricing-page hit + hiring signal + 10-K signal + 6sense score + ICP fit + industry match, and surfaces the contact in the top decile. Every input that contributed is visible.
Step 5 - Content
Campaign-Segmentation routes the lead into your Healthcare-Data-Platform track. Message-Personalization generates a 3-touch email + 3-touch LinkedIn sequence plus a voice-drop script - opener tied to the Snowflake signal, peer proof from a matched-industry healthcare customer, soft CTA.
Step 6 - Delivery
Email and LinkedIn delivery agents send the sequence on the right cadence. LinkedIn-Social-Followups watches the VP's activity and queues timely follow-ups. Person-based ads surround the buying committee on LinkedIn, Google, and Meta.
Step 7 - Visibility (Dashboard).
Every signal captured, every score, every message sent, every reply, every meeting - visible to your team in the Dashboard, attributable back to the specific agents and signals that produced it.
Account-level trigger events
Funding
M&A Activity
IPO / 10-K Filings
Earnings Reports
Press Releases
Leadership Changes
Product Launches
Tech Stack
Read the funded initiative behind the hire
Funded Initiative Detection
Topic-Keyword Matching
Noise Filtering
Account-Level Aggregation
Routing to the Right Team
Movement of named contacts across your channels
Email Engagement
LinkedIn Engagement
Voice Drop Engagement
LinkedIn Connections
Multi-Channel State
Content Engagement
What GTM Teams Say
Kwanzoo's amazing website visitor identity solution can identify beyond company level data. I highly recommend checking it out
Craig Booth
CSO and Partner, Sales Expert
“We leverage Kwanzoo as a valuable source of high-intent leads within our marketing tech stack to boost lead generation and drive revenue”
Mike Brak
SVP Sales and Marketing, Webbula
Stop paying for a stack that does not work.
Run agentic GTM workflows instead. Get the same outcomes as a 10-person ops team, without the headcount or the SaaS bill.
20 minutes. See the platform, see the agents, see what we replace.
