Account Intelligence
Drive Target Account Engagement & Pipeline Impact
Get comprehensive insights on high-potential accounts engaging on your website. See both known buyers and anonymous visitors from target accounts.
Complete Account Intelligence from Website Engagement to Outreach
Track All Engaged Accounts on Website
Monitor which accounts from your ICP are engaging on your website with full firmographic data and engagement history.
Shows known buyers with full contact info and anonymous visitors for complete engagement depth
Tracks buyer journeys for each individual showing pages, patterns, and intent signals over time
Buying Group Identification and Expansion
Identify multiple stakeholders within engaged accounts to enable multi-threaded sales strategies and complete buying group coverage.
Surfaces additional contacts at engaged accounts matching persona and seniority for buying group reach
Reveals which roles and departments are engaging to understand committee dynamics and decision-making
Multi-Channel Account Delivery and Activation
Push engaged account lists and buyer journey data into your preferred channels for immediate campaign activation.
Native integration with Clay, sales platforms, and webhooks for seamless flow into outbound tools
Deliver complete buyer journeys via email CSV, AWS S3, or webhooks for warehouse integration
HOW IT WORKS
From Account Engagement to Sales Activation in Three Steps
Configure ICP and ABM Target Lists
Define ideal customer profile and upload ABM target lists. System monitors website for high-value account engagement.
Track All Account-Level Engagement Activity
Monitor complete engagement including known buyers, anonymous visitors, content consumption, and buying signals across touchpoints.
Activate Campaigns with AI-Powered Personalization
Push engaged accounts into sales tools and activate AI-driven campaigns.
For growth marketing teams looking to identify real buyers from website traffic, Kwanzoo's person-level visitor identification technology transforms how we generate and qualify leads.
Vineet Nag
Marketing Director, Infostride
Why Account Intelligence Drives Better ABM and Sales Results
Stop wasting budget on inactive accounts. Focus ABM spend and sales effort on accounts demonstrating real engagement and buying intent.
Focus ABM on Actually Engaged Accounts
Target campaigns on accounts actively engaging, not static purchased lists. Dramatically better ABM ROI.
Multi-Thread Sales Strategies
Identify multiple buyers within targets to enable multi-threaded approaches. Reach entire buying groups for better outcomes.
Prove Marketing's Pipeline Impact
Track how engagement correlates with pipeline and revenue attribution. Show measurable contribution to target accounts.
Automate Account-Based Outreach
AI-powered automation enables personalized outreach at scale. Reach more accounts without proportionally increasing headcount.
Frequently Asked Questions
Common questions about account intelligence capabilities, buying group identification, integrations, and service offerings.
Person-level visitor ID identifies specific individuals with contact information enabling direct outreach. Account intelligence provides a comprehensive view of all engagement from a target account including:
- Known contacts who have been identified with full profile information
- Anonymous visitors who haven't been identified but show engagement patterns
- Aggregate account-level insights showing total engagement depth and buying signals
- Buying group composition revealing which roles and departments are involved
Both capabilities work together synergistically:
- Use person-level visitor ID for immediate sales outreach to identified buyers
- Use account intelligence for ABM prioritization and multi-threaded account strategies
- Combine both for complete visibility into who's engaging (person-level) and how accounts overall are engaging (account intelligence)
GET IN TOUCH
Ready to Drive Account Engagement?
Start leveraging account intelligence to prioritize high-value opportunities and optimize your ABM strategy with real-time engagement data.
