Signals & Agents
Every buying signal your team needs. 14+ agents that act on them
Capture every signal that matters, person-level intent, hiring activity, account triggers, engagement state, into one Signals Hub. Score every contact and account transparently. Then run an end-to-end flow of 14+ standard agents, orchestrated and customizable, to turn signals into pipeline.
One AI-native platform. A GTM context layer, signals and data layer and agentic GTM workflows to tie together your GTM tech and data silos. All at one third the cost.
Fit Attributes
Every signal is scored against your ICP across four attribute classes. Built from your own sales history, tunable per criterion.
Firmographic
Industry, revenue range, company size, HQ location
Intent
Research topics, content engagement, competitor research, review-site activity
Behavioral
Website visits (person-level), LinkedIn engagement, voice drops, ad clicks
Buyer Intent
Know exactly who is actively researching solutions like yours - at the person level, not just the company.
Person-Level Website Visits
De-anonymize who is visiting your website at the individual buyer level - name, work email, LinkedIn, phone - both known and unknown contacts. Up to 30%+ visitor identification rate on US B2B traffic.
Person-Level Offsite Intent
Identify the individual buyers researching topics related to your solution across 90,000+ media sites - even before they hit your site.
Social Monitoring
Surface buyer activity and intent signals from LinkedIn and other social platforms - who's posting about your category, who's engaging with your competitors.
Competitor Research
Prospects actively researching competitor solutions - they're in evaluation mode right now.
Company News & Triggers
Monitor funding, M&A, leadership changes, filings, earnings, and other account-level trigger events. Sourced from press releases, SEC filings, earnings transcripts, company sites, and named industry publications.
Funding
M&A Activity
IPO / 10-K Filings
Earnings Reports
Press Releases
Leadership Changes
Product Launches
Read the funded initiative behind the hire
The Job Postings Agent monitors job boards for hiring signals at your target accounts, reading each posting to infer the funded initiative behind it - not just the role. It filters out noise, maps every qualifying signal to the right team, and surfaces account-level intent you can act on.
Funded Initiative Detection
Reads the full posting, not just the job title, to identify the initiative the hire is funding. A generic "Software Engineer" listing might say nothing - "Engineer to lead our data lake build on Snowflake" signals a funded data platform program.
Topic-Keyword Matching
Tracks keyword themes across postings - data platform, security stack, ERP modernization, CX transformation, AI/ML rollout, RevOps redesign - so the signals stay tied to what your team actually sells.
Noise Filtering
Ignores generic recurring roles, blanket talent-pipeline ads, and reposts of stale listings. Only qualifying signals make it through.
Account-Level Aggregation
Rolls individual postings up to account-level intent. You see "Acme is investing in data infrastructure" instead of twelve disconnected role listings.
Routing to the Right Team
Maps every qualifying signal to the team that should act on it - Sales, Marketing, or RevOps - so it lands where it can move pipeline.
Movement of named contacts across your channels
Captured by Contact Monitoring and fed back into scoring and delivery agents.
Email Engagement
Clicks and replies across email touches
LinkedIn Engagement
Connection acceptances, message replies, post reactions.
Voice Drop Engagement
Connects, listens, and conversation outcomes from voice-drop touches.
LinkedIn Connections
Surfaces warm paths into every target account - first-degree connections among your team, second-degree paths into the buying committee.
Kwanzoo AI GTM Agents
How the Signals and Agents Work Together
Fourteen standard agents organized into seven layers. The Orchestrator coordinates the rest. Signal-capture agents feed Exclusion, which feeds Scoring, which feeds Content, which feeds Delivery, which feeds the Dashboard. Every agent is customizable - swap delivery channels, plug in your own signals, tune scoring weights - without breaking the flow.
Step 1 - Orchestrator kicks off
The Orchestrator triggers the daily flow at the time you've set. Every downstream agent runs in sequence under its coordination.
Step 2 - Signal capture
Kwanzoo Intent picks up that a VP of Engineering at a Healthcare account viewed your pricing page on Tuesday. Company Jobs Intent reads a new posting at the same account - title generic, body referencing "Snowflake-based clinical data lake" - and flags it as a funded data platform initiative.
Company News Intent notices the same account just filed a 10-K mentioning a digital modernization program. Custom signals adds your 6sense intent score for the account.
Step 3 - Exclusion
Account-exclusion confirms the account isn't on your customer or suppression list. Lead-exclusion confirms the VP isn't unsubscribed, hasn't bounced, and the title/work email/LinkedIn all check out.
Step 4 - Scoring (Lead-Scoring).
Lead-Scoring weighs the pricing-page hit + hiring signal + 10-K signal + 6sense score + ICP fit + industry match, and surfaces the contact in the top decile. Every input that contributed is visible.
Step 5 - Content
Campaign-Segmentation routes the lead into your Healthcare-Data-Platform track. Message-Personalization generates a 3-touch email + 3-touch LinkedIn sequence plus a voice-drop script - opener tied to the Snowflake signal, peer proof from a matched-industry healthcare customer, soft CTA.
Step 6 - Delivery
Email and LinkedIn delivery agents send the sequence on the right cadence. LinkedIn-Social-Followups watches the VP's activity and queues timely follow-ups. Person-based ads surround the buying committee on LinkedIn, Google, and Meta.
Step 7 - Visibility (Dashboard).
Every signal captured, every score, every message sent, every reply, every meeting - visible to your team in the Dashboard, attributable back to the specific agents and signals that produced it.
What GTM Teams Say
Kwanzoo's amazing website visitor identity solution can identify beyond company level data. I highly recommend checking it out
Craig Booth
CSO and Partner, Sales Expert
“We leverage Kwanzoo as a valuable source of high-intent leads within our marketing tech stack to boost lead generation and drive revenue”
Mike Brak
SVP Sales and Marketing, Webbula
How Kwanzoo Stacks Up
Capability | 6sense / Demandbase / UserGems | Kwanzoo |
|---|---|---|
Person-level ID on your own site | Account-level or limited | Full PII - name, work email, LinkedIn, phone |
Offsite intent reach | Company-level intent | Person-level across 90,000+ media sites |
Role-change tracking | Native | Bring Your Own - via Custom signals agent |
Delivery model | SaaS subscription only | Platform + person-based surround ads + managed service options |
Total cost | $75K–$1M/year stacked across 5–6 tools | One third - one platform, one contract |
Time to first pipeline impact | 3–6 month rollout | Days - agents already built, tested, integrated |
AI infrastructure | Black box, mostly GPT wrappers | Claude + MCP + APIs - real agents, real reasoning |
Open architecture for custom agents | Limited | Hosted MCP server + REST read APIs |
Why Kwanzoo?
Why teams switch to Kwanzoo
Your B2B go-to-market strategy should not depend on five vendors and a spreadsheet. Kwanzoo is one GTM platform with 14 agents organized into seven layers. The Orchestrator coordinates the rest. Signal-capture agents feed Exclusion, which feeds Scoring, which feeds Content, which feeds Delivery, which feeds the Dashboard. Every agent is customizable - swap delivery channels, plug in your own signals, tune scoring weights - without breaking the flow.
One third the cost
Your current stack: 6sense or Demandbase, ZoomInfo or Apollo, Outreach or Salesloft, an enrichment tool, an ABM agency, maybe Clay. Add it up. Kwanzoo replaces most of those go-to-market tools for about a third of what you pay today, and ships with the agents and workflows the legacy GTM platforms charge extra for. One GTM platform. One contract.
Person-level, not account-level.
6sense and Demandbase show you accounts. We show you people. Real humans on real buying committees, with real contact data, fed straight into your sequences and agents. Account-level GTM intelligence without person-level activation is just a heat map.
Out of the box, not a 6-month rollout
Most AI GTM tools are a kit. You hire a consultant, you build the prompts, you wire the integrations, you wait. Kwanzoo agents are already built, already tested, already integrated. Configure them to your ICP and run. GTM automation that ships in days, not months.
Built with Claude, MCP, and APIs.
The same infrastructure top AI labs use. Not a thin wrapper on a generic chatbot. Real agents, real reasoning, real outcomes
Robust Security
Proven GTM Impact
67%
4X
3X
30%+
1/3
Frequently Asked Questions
Agentic GTM means your go-to-market motion runs through a coordinated flow of AI agents - not manual queues and disconnected tools. Signals fire, agents act: exclusion, scoring, personalization, segmentation, and multi-channel delivery all run in sequence, orchestrated automatically. Your team focuses on pipeline, not operations. Read the agentic GTM guide
Stop paying for a stack that does not work.
Run agentic GTM workflows instead. Get the same outcomes as a 10-person ops team, without the headcount or the SaaS bill.
20 minutes. See the platform, see the agents, see what we replace.
