BuiltWith Alternatives & Competitors in 2025

In today’s hyper-competitive B2B landscape, BuiltWith has long been a go-to tool for uncovering the technologies powering websites, offering detailed insights into platforms, frameworks, and tools. Its versatility makes it indispensable for developers, marketers, and sales teams alike.

However, as powerful as BuiltWith is, it’s not a one-size-fits-all solution. Whether you’re looking for a more budget-friendly alternative, specific features that BuiltWith doesn’t offer, or simply exploring other options, there are plenty of tools worth considering. We will get into a number of alternative technographic data sourcing tools later in this post.

Introducing Kwanzoo

While tools like BuiltWith, HGdata, and Enlyft excel at providing technographic insights, they often lack the ability to unify these insights with intent and behavioral data. Kwanzoo bridges this gap by creating a centralized hub for all buying signals, empowering your GTM teams to:

• Build small custom signal-based segments targeting accounts that meet specific technographic criteria.
• Prioritize outreach campaigns based on person and company-level intent signals.
• Personalize messaging using enriched account and contact profiles.

For example, imagine combining HGdata’s technographic insights with Kwanzoo’s offsite intent leads. You could identify companies using outdated CRM systems and actively researching new solutions—an ideal recipe for targeted, high-conversion outreach.

To determine the best BuiltWith alternative, we focused on user feedback from trusted platforms like Capterra, G2, and TrustRadius, integration capabilities with CRM systems, interface design, ease of use, and hands-on experience.

Here are the top BuiltWith alternatives & competitors in 2025 that made the list:

1. Wappalyzer

2. SimilarTech

3. UpLead

4. Lead411

5. Seamless.AI

6. RocketReach

7. Clearbit

8. Snov.io

9. LinkedIn Sales Navigator

10. Hunter.io

11. HGdata

12. Enlyft

1. Wappalyzer

Wappalyzer is a great alternative to BuiltWith for those seeking similar functionality at a lower price point. It monitors thousands of websites and technologies, compiling lists with the latest information.

Key features include:

Technology lookup: Analyzes and displays the technologies used by a website, including CMS, server software, and analytics tools.

Technology profiler: Tracks and analyzes technology usage over time.

Lead generation: Identifies potential leads based on specific technology usage.

Website alerts: Notifies users of changes in technology stacks on monitored websites.

While Wappalyzer is user-friendly and offers seamless setup, it lacks in-depth analytics and customization options. Additionally, it can still be pricey compared to some competitors.

Pricing:

Free trial: 50 technological lookups/month

Pro: $2,500/year

Business: $4,500/year

Enterprise: $8,500+/year

2. SimilarTech

SimilarTech is a Sales Insight Platform (SIP) for tracking usage analytics and technology adoption in real time. It’s ideal for competitive analysis and understanding market trends.

Key features include:

Market share mapping: Provides web usage statistics of search technologies.

Competitive intelligence: Monitors competitors’ tech strategies.

Lead generation: Identifies leads based on technology usage.

While SimilarTech offers valuable insights, occasional data inaccuracies and a learning curve for certain features may hinder its effectiveness.

Pricing:

Free trial available

Pro: Starting at $290/month

Custom: Available upon request

3. UpLead

UpLead focuses on delivering verified B2B contact data, making it a solid choice for businesses prioritizing accurate prospect lists.

Key features include:

Robust database: Over 155 million verified contacts.

Advanced search: Filters by industry, location, and more.

Data enrichment: Adds over 50 data points to profiles.

However, the clunky search interface and limited credit options on lower-tier plans are notable drawbacks.

Pricing:

Free 7-day trial

Essentials: $99/month

Plus: $199/month

Professional: Custom pricing

4. Lead411

Lead411 excels in providing targeted lead generation through sales triggers like company growth, funding rounds, and personnel changes.

Key features include:

Real-time email verification

Industry-specific filters

List building automation

Despite its strengths, occasional bugs in filtering and lack of pricing transparency can be frustrating.

Pricing:

Free 7-day trial

Basic Plus Unlimited: $99/month/user

Enterprise Limited: Custom pricing

5. Seamless.AI

Seamless.AI leverages AI for fast and accurate contact discovery, making it ideal for scaling outreach efforts.

Key features include:

AI-driven contact discovery

Automated lead enrichment

Sales workflow automation

However, concerns about outdated or incomplete data have been raised by users.

Pricing:

Free version with 50 credits

Paid plans: Available upon request

6. RocketReach

RocketReach is known for its highly accurate contact data and efficient bulk lookup capabilities.

Key features include:

AI-powered contact recommendations

Bulk lookup tools

CRM integrations

The steep pricing, especially for higher-tier plans, is a common complaint.

Pricing:

Essentials: $48/month

Pro: $108/month

Ultimate: $249/month

7. Clearbit

Clearbit combines data enrichment with lead generation, offering a versatile solution for businesses.

Key features include:

Prospector: Discovers new leads.

Reveal: Converts anonymous traffic into actionable leads.

API access: Enables seamless integration.

Limited database size and non-transparent pricing are notable cons.

Pricing:

Free plan available

Paid tiers: Available upon request

8. Snov.io

Snov.io specializes in email outreach and lead generation, making it ideal for scaling campaigns.

Key features include:

Email Finder: Pinpoints email addresses.

Drip campaign automation: Simplifies outreach.

Technographic insights: Reveals technology usage.

The complex pricing structure and unbalanced credit system are drawbacks.

Pricing:

Starter: $30/month

Pro: $75/month

LinkedIn Automation add-on: $69/month

9. LinkedIn Sales Navigator

LinkedIn Sales Navigator is the gold standard for leveraging LinkedIn’s professional network for prospecting.

Key features include:

CRM sync: Logs activities automatically.

Smart Links: Shares personalized content.

InMail messaging: Reaches leads directly.

The clunky interface and limited CRM integrations are downsides.

Pricing:

Core: $99.99/month

Advanced: $169.99/month

10. Hunter.io

Hunter.io is a straightforward tool for finding email addresses associated with specific domains.

Key features include:

Confidence scoring: Estimates email validity.

Bulk domain search: Handles large datasets.

The limited feature set and occasional interface issues are drawbacks.

Pricing:

Free plan available

Starter: $34/month

Growth: $104/month

11. HGdata

HGdata is a robust technographics platform that provides detailed insights into the technology stacks of businesses globally. It’s particularly popular among B2B marketers and sales teams looking to identify companies using specific tools or platforms.

Key Features:

Comprehensive Technology Tracking : Monitors over 100,000+ tech products across millions of websites.

Customizable Alerts : Notifies users when target accounts adopt or drop specific technologies.

Competitive Analysis : Reveals competitors’ tech stacks and adoption trends.

Lead Scoring : Prioritizes leads based on their technology usage and fit.

While HGdata excels in providing granular technographic data, some users have noted occasional gaps in coverage and slower updates compared to competitors like BuiltWith.

Pricing:

Free trial available

Paid plans: Custom pricing upon request

12. Enlyft

Enlyft is another powerful player in the technographics space, offering AI-driven insights into companies’ tech stacks and business intelligence. It’s ideal for teams looking to combine technographic data with firmographic and intent signals.

Key Features:

AI-Powered Insights : Automatically detects and categorizes technology usage across industries.

Intent Data Integration : Combines technographic data with intent signals for richer insights.

Account-Based Marketing (ABM) : Helps identify and prioritize high-value accounts based on tech adoption.

CRM Integration : Syncs seamlessly with popular CRMs for streamlined workflows.

One downside is that Enlyft’s advanced features can be overwhelming for smaller teams without dedicated data analysts. Additionally, its pricing may be steep for startups.

Pricing:

Free trial available

Paid plans: Custom pricing upon request

For example, imagine combining HGdata’s technographic insights with Kwanzoo’s offsite intent leads. You could identify companies using outdated CRM systems and actively researching new solutions—an ideal recipe for targeted, high-conversion outreach.

Final Thoughts: Supercharge Your Lead Generation Process

Each of the tools listed above offers unique strengths tailored to specific business needs:

• HGdata and Enlyft shine in providing granular technographic data.
• LinkedIn Sales Navigator leverages professional networking for prospecting.
• Hunter.io simplifies email-based outreach.

However, no matter which tool you choose, enhancing your lead generation process shouldn’t stop there. Platforms like Kwanzoo take things further by delivering actionable insights and personalized engagement opportunities.

How Kwanzoo Complements Other Tools

While tools like BuiltWith, HGdata, and Enlyft excel at providing granular technographic data, they often lack the ability to unify these insights with intent and behavioral data.

Why Kwanzoo

Kwanzoo provides an AI GTM automation platform, alongside a companion AI GTM On-demand service for fast growing SaaS and AI startups, as well as rapidly scaling mid-market and enterprise companies.

1. Unified Buying Signals:Kwanzoo aggregates technographic, both person-level and company-level intent, and buyer behavioral signals both on your website, and from across the web. By unifying these signals, Kwanzoo helps prioritize the right prospects and accounts for sales outreach.

2. Signal-Based Segmentation:Kwanzoo’s AI Playmaker helps you create dynamic, always-on segments based on real-time buying signals. These segments can be activated in your Sales Engagement or AI SDR tools, ensuring your team focuses on the most relevant leads.

3. Technographic Data Overlay:By integrating technographic data from tools like BuiltWith, HGdata, or Enlyft, Kwanzoo enriches account insights, making them even more actionable. For example, you can overlay data about a company’s tech stack to identify whether they’re using outdated software or are ripe for upselling. This is one of the many GTM outbound plays that we recommend through our Kwanzoo AI GTM On-demand service offering.

4. Buying Group Expansion:Kwanzoo’s AI GTM workflows are designed to go beyond individual identified buyers to expand and include entire buying groups within an organization in a sales outreach sequence. This is critical for modern B2B sales, where multiple stakeholders are involved in purchasing decisions.

5. Offsite Intent Leads:In addition to website visitors, Kwanzoo captures offsite intent leads —people actively researching solutions similar to yours across 90,000+ websites. This ensures you’re reaching in-market buyers before your competitors do.

Key Capabilities of the Kwanzoo AI GTM Tech Platform

1. Person-Level Visitor Identity on B2B & B2B2C Websites:Kwanzoo’s person-level visitor identity capability uncovers individual buyers with full contact information directly from your website. These “warm leads” include details such as the visitor’s name, job title, company, LinkedIn profile, and email address, along with the specific pages they visited. This capability is particularly powerful for identifying high-intent, USA-based prospects,

2. Offsite Intent Leads:Kwanzoo finds in-market, USA-based buyers with full contact information across the web, researching products or solutions similar to yours in real time. This feature covers 90,000+ websites and topics ranging from cloud security to ITSM, Android, real estate, and graduate studies.

3. Account Intelligence:Kwanzoo identifies global accounts (across all international markets and geos) engaging on your website, providing complete known and anonymous buyer journeys. By unifying person-level and account-level buying signals in one platform, Kwanzoo gives your GTM teams instant insights across all global markets.

4. AI-Powered Nurturing:Kwanzoo’s AI GTM On-Demand Service provides intelligent nurturing of prospects with 1:1 personalized messages via email, LinkedIn, and phone calls. Prospects are grouped into dynamic, always-on segments built using Kwanzoo’s AI Playmaker and buying signals. Kwanzoo integrates with traditional MAP/CRM platforms, all SaaS and AI applications using webhooks, as well as modern AI GTM and AI SDR tech solutions including Clay and 11x.

If you’re serious about maximizing your lead generation efforts, consider exploring Kwanzoo alongside the technographic data provider alternatives discussed in this post.