Sat Oct 02 2021

Customer Success Improvements

Account-Based Marketing
Customer Success Improvements

Customer Success Improvements

With Kwanzoo's fully revamped and updated GTM program planning and launch process, you can now plan for all steps of the ABM Go-to-Market planning process, across account & buyer configuration, list segmentation, persona definition, and even business, product & content configuration.

Below, check out some of the new process improvements included in our revamped customer success and planning updates.

1. Strategic Planning Funnel

Get a better understanding of the strategic planning process with the Planning portion of the Strategic Funnel -- a visual guide to all of the areas of GTM planning supported by the Kwanzoo platform.

2. General Onboarding Checklist

Kwanzoo's CS Onboarding checklist provides a comprehensive series of tasks and action items to be executed across both the Kwanzoo Customer Success and Strategic Services teams, to help define and generate expected outcomes from your ABM Go-to-Market programs.

3. Kwanzoo Creatives Checklist

Plan out all necessary creative items and deliverables needed to launch your programs, including which creatives assets are needed, creative mapping to personas, timeline of deliverables, and more.

AUTHOR

Mani Iyer

Serial entrepreneur and B2B GTM expert with 34+ years of experience building and scaling technology businesses. Founded Kwanzoo as an AI-powered Go-to-Market automation platform after previously founding a software company acquired by Oracle/PeopleSoft.

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