Data Analytics Firm 3X Leads

3X Weekly Leads with Zero Off-Target (Student) Traffic

A leading data analytics company tripled their lead delivery while completely eliminating irrelevant student traffic through precise filtering.

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Case Studies

Data Analytics: 3X Leads, Zero Student Traffic

INDUSTRY

Data Analytics, EdTech

Company Size

Mid-to-large enterprise

Target Market

Mid-to-large enterprise buyers with specific ICP

Business Model

B2B Technology Solutions

Enterprise Data Analytics Platform Provider Serving Large Organizations

Our client is a prominent Data Analytics company serving enterprise-level organizations with data analytics solutions. The company has established itself as a trusted provider of educational technology platforms that help large enterprises train and develop their workforce through data-driven insights and analytics.

The nature of their platform attracted diverse visitor types including students accessing educational content, many of whom were not viable prospects for their enterprise solutions. This created significant lead quality challenges requiring strategic filtering and segmentation.

OBJECTIVE 1

Exclude non-relevant student traffic from lead pipeline

OBJECTIVE 2

Apply strict ICP filtering for enterprise prospects

OBJECTIVE 3

Boost daily delivery of qualified B2B leads

KEY RESULTS

Exceptional Lead Quality and Volume Growth Through Precise Segmentation

Strategic implementation delivered breakthrough results in both lead quality improvement and operational efficiency gains.

3X

weekly lead delivery increase

100%

student traffic elimination

Enhanced

lead resolution rates

Improved

SDR team productivity

CHALLENGES

Mixed Traffic Quality Issues Diluting Enterprise Lead Pipeline

The platform attracted diverse visitors including students, creating false-positive leads and affecting sales team productivity.

KWANZOO SOLUTION

Automated Student Exclusion with Comprehensive ICP Filtering and Enhanced Partners

Strategic implementation combining automated traffic segmentation, rigorous ICP criteria, and premium data partner integration.

Heavy Student Traffic Contaminating Lead Pipeline

High volume of students accessing educational content generated false-positive leads diluting overall lead quality.

Precise Student Traffic Segmentation and Exclusion

Implemented automated student traffic exclusion ensuring resources focused on viable enterprise prospects with higher conversion potential.

Low Lead Resolution Rates for ICP Visitors

Poor match rates for ICP-qualifying visitors with insufficient data enrichment limiting visibility into high-value behavior.

Rigorous ICP Definition and Filtering

Configured comprehensive ICP criteria eliminating low-quality leads and improving sales team efficiency through precise alignment.

SDR Productivity Challenges from Unqualified Leads

Low SDR productivity due to time wasted on non-viable prospects and missed opportunities from unrecognized quality traffic.

Premium Data Partner Optimization

Integrated premium data resolution partners significantly enhancing lead match rates and data completeness for enterprise prospects.

Scaling Difficulties While Maintaining Lead Quality

Inability to scale volume while maintaining quality due to lack of precise targeting and resource focus mechanisms.

Continuous Monitoring and Optimization

Established ongoing optimization of filtering criteria ensuring sustained performance improvement and lead quality maintenance.

I am bundling Kwanzoo's website warm leads and intent leads with all of my Client engagements. They have the most mature solution on the market today.

Aditi Karandikar

Fractional CMO and Growth Advisor, DGCL

SUCCESS FACTORS

Streamlined Lead Processing System Successfully Established

Efficient processing system built with quality controls and sales enablement delivering qualified enterprise leads.

Automated Student Traffic Exclusion System

Precise ICP alignment through advanced filtering with automated student exclusion and real-time lead qualification and scoring.

Campaign-Ready Lead Enrichment

Complete firmographic data for personalization with verified contact information and behavioral insights for campaign optimization.

Real-Time Sales Enablement Alerts

Real-time qualified lead alerts with comprehensive prospect intelligence and enhanced conversion tracking for sales teams.

Seamless CRM Integration and Routing

Seamless lead flow to existing CRM system with automated lead scoring, routing, and campaign tracking.

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