IT Services Company 4X Leads
4X Monthly Leads with 110% Better Profile Fit
Major IT services provider scales lead volume 4X while dramatically improving lead quality through person-level identification.
INDUSTRY
IT Services, Enterprise Technology
Company Size
Enterprise
Target Market
Enterprise clients with $1+ billion revenue
Business Model
B2B Technology Solutions
Leading Enterprise IT Services Provider with Multi-Million Dollar Contracts
Our client is a major enterprise-level IT services company that provides comprehensive technology solutions to large-scale businesses. As an established player in the competitive IT services landscape, they serve enterprise clients with complex technology needs and multi-million dollar service contracts.
The company had built a strong reputation for delivering high-quality IT solutions but faced significant challenges in scaling their lead generation efforts to match their growth ambitions. Their existing lead capture processes were insufficient for identifying and engaging the high-value prospects that aligned with their enterprise-focused business model.
OBJECTIVE 1
Scale lead generation with high-quality actionable leads
OBJECTIVE 2
Improve targeting aligned to ideal customer profile
OBJECTIVE 3
Transform outbound campaign execution capabilities
KEY RESULTS
Exceptional Growth Across Volume, Quality, and Data Enrichment
Platform implementation delivered breakthrough results transforming lead generation capabilities across all key performance metrics.
4X
monthly lead volume increase
110%
profile fit lead improvement
220%
firmographic data enhancement
Complete
outbound campaign transformation
CHALLENGES
Critical Lead Generation Gaps Limiting Enterprise Growth Potential
Existing processes insufficient for identifying and engaging high-value prospects aligned with enterprise business model.
KWANZOO SOLUTION
Person-Level Identification with Advanced ICP Filtering and Premium Enrichment
Strategic implementation combining person-level visitor ID, precise ICP configuration, and premium data partner integration.
Insufficient Lead Volume from Website Traffic
Low daily inbound lead flow from website and limited third-party sources created narrow window of actionable prospects.
Person-Level Visitor Identification Implementation
Deployed Kwanzoo's person-level identification to capture individual visitor details beyond account-level visibility.
Inadequate Targeting and ICP Filtering Capabilities
Limited firmographic targeting options and inability to filter by ideal customer profile prevented granular segmentation.
Strategic ICP Definition and Advanced Filtering
Configured precise ideal customer profile parameters including firmographics, company size, and revenue targeting enterprise clients.
Account-Level Visibility Without Person-Level Insights
Existing ABM tools provided only account identification without person-level insights or actionable contact data.
Premium Data Partner Integration
Integrated premium data resolution and enrichment partners significantly enhancing lead quality and completeness.
Incomplete Data for Multi-Channel Campaign Activation
Insufficient enrichment data and gaps in contact information limited ability to prioritize and execute outbound campaigns.
Campaign Operationalization Framework
Built comprehensive outbound engine with email campaigns, phone programs, sales enablement, and CRM integration.
We leverage Kwanzoo as a valuable source of high-intent leads within our marketing tech stack, alongside 6Sense, to boost lead generation and drive revenue.
Mike Brak
SVP Sales & Marketing, Webbula
SUCCESS FACTORS
End-to-End Outbound Engine Successfully Established
Comprehensive campaign system built leveraging Kwanzoo-captured leads for multi-channel execution and sales enablement.
Email Campaign Strategy for High-Scoring Leads
Personalized multi-touch email sequences targeting leads with Kwanzoo scores 80 and 100 using enriched firmographic data.
Phone Outreach Program for Lead Qualification
SDR team integration with phone number enrichment for limited profile leads requiring additional qualification and follow-up.
Real-Time Sales Enablement System
Comprehensive prospect intelligence with real-time lead alerts, activity tracking, and engagement monitoring for sales teams.
Seamless CRM Integration and Automation
Automated lead flow to existing CRM system with lead scoring, routing, campaign tracking, and attribution.
GET IN TOUCH
Ready to Scale Your Enterprise Lead Generation?
See how person-level visitor identification and advanced ICP filtering can transform your lead volume and quality.
