Why Teams Choose Kwanzoo Over Clay for Buyer Identification
Compare turnkey Signals Hub with person-level visitor ID on and off the website, against DIY waterfall setup across multiple data sources.
The Core Difference: Native Signals vs Third-Party Aggregation
Clay excels at building DIY data waterfalls across multiple providers for data enrichment on known prospects. Kwanzoo captures native person-level visitor identification and behavioral signals directly from your website traffic as well as offsite intent across the web on topics of interest. The question isn't which is better - it's whether you want turnkey visitor intelligence with curated, ready-to-use data or DIY data enrichment workflows with lots of manual effort for your RevOps and GTM teams.
Kwanzoo: Pay for Results
Outcome-based pricing starting at less than $1 for website warm leads, and $5/lead for offsite intent leads, and fraction of a credit per-account identified. Monthly and annual plans available. Lots of filters and caps to optimize credit usage, and manage consumption. Pre-built field level waterfalls. Typical cost: $1,500-$8,500/month.
Clay: Credit Consumption
Credit-based pricing scaling with DIY waterfall management complexity and data provider usage. Costs vary based on data providers sourced, and enrichment steps. Comparable plans with web intent start at $800/month with credit limits.
DIY data aggregation platform connecting multiple third-party providers
KWANZOO
Native person-level visitor ID with built-in behavioral and intent signals
Third-Party Data Aggregation Only
Clay aggregates external data providers but cannot identify anonymous website visitors. Requires separate tools for visitor identification before data enrichment workflows.
Native Visitor Identification Built-In
Kwanzoo identifies anonymous website visitors with verified emails, phone numbers, and LinkedIn profiles - multiple website resolution partners pre-built, with no external data enrichment waterfall required.
DIY Waterfall Setup Required
Turnkey Platform with No Setup
Install pixel, configure ICP filters, receive leads within 48 hours. No waterfall building, no data provider management, no technical configuration required.
Credit Consumption Pricing Model
Clay charges per credit with unpredictable costs based on waterfall complexity and data provider usage. Costs scale with the number of enrichment steps.
Outcome-Based Pricing per Lead
Pay only for identified leads and accounts. No platform or per user fees, clear credit consumption rules, no waterfall enrichment costs, no individual data provider fees. Transparent pricing with monthly and annual plans.
Enrichment Tool for Known Prospects
Visitor Intelligence and Intent Platform
Five integrated products covering person-level visitor ID, offsite intent monitoring, account intelligence, AI automation, and contact monitoring beyond data enrichment.
Native Signals Beyond Third-Party Aggregation
Up to 40% Website Visitor ID Rates
Native Behavioral Signals
Website engagement tracking with pages viewed, content consumed, and buying signals - not available through third-party aggregation.
Automated Leads Delivery
Automatic webhook delivery to Salesforce, AWS S3, Sales Engagement Tools (via Webhooks) and HubSpot and other MAP platforms with no manual enrichment workflows. Leads flow directly to CRM and MAP periodically.
Yes. Many teams use Kwanzoo for unifying both person-level and company-level buying signals, visitor identification and behavioral signals on individual prospects, then push identified leads to Clay for additional data enrichment workflows, and building personalized outbound message sequences. Kwanzoo provides the native person-level visitor intelligence. Clay handles complex enrichment waterfalls and outbound messaging for known prospects.
GET IN TOUCH
See Native Visitor Intelligence in Action
