Why Teams Choose Kwanzoo Over Clearbit for Anonymous Traffic
Compare person-level visitor ID with native signals against account-level ID via reverse IP lookup and API enrichment for known contacts only.
The Core Difference: Identifying Anonymous Visitors vs Enriching Known Contacts
Clearbit excels at identifying accounts via reverse IP lookup and enriching known contacts via API when you already have an email address. Kwanzoo identifies anonymous website visitors before they fill out forms - providing person-level contact details, job titles, and behavioral signals. The question isn't which is better - it's whether you need to identify unknown visitors or identify the companies of website visitors or enrich known contacts.
Kwanzoo: Pay for Identified Visitors
Outcome-based pricing per identified lead or account. Monthly plans available. No API integration required. Typical cost: $1,500-$8,500/month depending on traffic volume.
Clearbit: API Call Consumption
Usage-based pricing per API call or credit consumption. Requires technical integration. Pricing scales with volume. Typical cost: $1,000-$10,000+ monthly depending on API usage.
API enrichment service for known contacts and company data
KWANZOO
Person-level visitor identification with native behavioral and intent signals
Enrichment-Only for Known Contacts
Anonymous Visitor Identification
API Usage-Based Pricing
Outcome-Based Pricing with No APIs
Third-Party Data Only
Native Behavioral Signals Included
Website engagement tracking, page views, content consumed, and buying signals - not just static firmographic enrichment data.
Enrichment API Tool
Complete Visitor Intelligence Platform
Five integrated products covering website visitor ID, offsite intent, account intelligence, AI automation, and contact monitoring beyond basic enrichment.
Complete Platform Beyond Contact Enrichment
Website Visitor De-Anonymization
Identify anonymous visitors before form fills with up to 40% identification rates. Get verified contact details without requiring email addresses upfront.
Offsite Intent Data
Track individual buyers researching competitors and alternatives across 90,000+ sites and 10s of 1000s of domains with 6 billion signals monthly beyond website activity.
AI Campaign Automation
Yes. Many teams use Kwanzoo for visitor identification and Clearbit for account identification or additional enrichment of known contacts. Kwanzoo identifies anonymous visitors with contact details. Clearbit can enrich those contacts with additional firmographic data. They serve complementary purposes.
GET IN TOUCH
See Anonymous Visitor Identification in Action
