Why Teams Choose Kwanzoo Over Demandbase for Actionable Leads
The Core Difference: Individual Contacts vs Account Intelligence
Demandbase pioneered account-based marketing with account intelligence and advertising orchestration for enterprise teams. Kwanzoo takes a different approach: person-level visitor identification with verified contact details, person-level offsite intent data, contact monitoring across web and social, all with outcome-based pricing. The question isn't which is better - it's whether you need ABM orchestration or actionable buying signals with contact details.
Kwanzoo: Pay for Results
Outcome-based pricing starting at less than $1 per website warm lead and $5/lead for offsite intent, and fraction of a credit per-account identified. Monthly plans available. No platform fees, per user fees or RevOps. Typical cost: $1,500-$8,500/month.
Demandbase: Platform + Feature Licensing
Annual contracts with platform fees, feature tiers, and advertising spend requirements. Implementation requires RevOps. Pricing not public. Typical cost: $50,000-$200,000+ annually.
Enterprise ABM platform with account intelligence and advertising
KWANZOO
Signals Hub, and Person-level visitor ID with outcome-based pricing for sales acceleration
Account-Level Intelligence Without Contact Details
Demandbase identifies which accounts are in-market but requires separate enrichment tools to get person-level contact information for outreach execution. Recently introduced person-level website resolution that utilizes reverse-IP lookup, so limited match rate, and data accuracy.
Person-Level Contact Details Included
Platform Licensing with Annual Commitments
Outcome-Based Pricing with Monthly Flexibility
Complex Implementation with ABX Requirements
Leads Flowing Within 48 Hours
ABM and Advertising Platform Focus
Multi-Product Platform for Sales Teams
Five integrated products covering person-level visitor ID, offsite intent, account intelligence, AI automation, and contact monitoring (web, social) - not just ABM advertising.
Sales-Focused Platform Beyond ABM Orchestration
Contact Monitoring (Web, Social)
Person-Level Offsite Intent
Track individual buyers researching competitors and alternatives across 90,000+ media websites, 10s of 1000s of domains with with 6 billion signals monthly - not just account intent.
AI Playmaker Campaign Automation
Yes. Many teams use Demandbase for account-level ABM advertising and Kwanzoo for person-level visitor identification both on and off the website with contact details. Kwanzoo fills the gap Demandbase leaves: actual contact information for immediate sales outreach. We integrate via webhooks.
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See Person-Level Intelligence in Action
