How to Track Website Visitors
To track website visitors, install analytics tracking on your site:
Basic Setup
- Install Google Analytics: Add GA4 tracking code to all pages
- Configure events: Track important actions (form submissions, downloads, video plays)
- Set up goals or conversions: Define what success looks like
For B2B Visitor Identification
Add specialized tools like VisitorTrack, Clearbit, or Leadfeeder that identify companies and individuals visiting your site. These integrate with your CRM to show which accounts are engaging and alert sales when target accounts visit.
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