GLOSSARY -> LinkedIn Marketing & Advertising

VisitorTrack

VisitorTrack is a B2B website visitor identification tool that reveals companies visiting your website, often integrated with LinkedIn for sales prospecting.
VisitorTrack

VisitorTrack is a B2B website visitor identification platform that reveals which companies are visiting your website, what pages they view, and how engaged they are. It de-anonymizes website traffic by matching IP addresses to company databases.

LinkedIn Integration

VisitorTrack integrates with LinkedIn Sales Navigator and other sales tools to help reps identify specific people at companies showing website interest. When a target account visits your site, sales can see the activity and then use LinkedIn to find and connect with relevant decision-makers at that company.

This combination of website intent data plus LinkedIn's professional network makes outreach more timely and contextual—you can reference pages they visited when reaching out.

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